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ACE Rent A Car Reviews

Rated 3.9 based on 5592 Reviews

6130 N Jackson Gap Way, Aurora, CO 80019, United States

Car Rental Aurora

Published on
July 24, 2025
Last updated
July 24, 2025

Reviews Summary

Overall sentiment towards ACE Rental Car is predominantly negative, as seen across most customer reviews. Reviewers consistently note issues with unclear fees, aggressive upselling of insurance, unhelpful or rude staff, and long wait times. While a few customers mention positive experiences, particularly with individual employees or the initial booking process, these are exceptions to broader dissatisfaction. Complaints frequently discuss misleading information, pressure regarding optional coverages, and unexpected additional charges. Dirty and damaged vehicles, described on several occasions, further erode trust. Several reviewers highlight problems with picking up or returning cars, long lines, understaffing, and management being unavailable or unresponsive. Customers also share frustrations over the claims process and lack of follow-up after reporting issues or damages. Denver appears as a focal location for many negative interactions, particularly concerning airport operations and customer service.

Ultimately, ACE Rental Car maintains a mixed but largely unfavorable reputation among customers in Denver, according to these reviews. While there are signs of helpful staff and satisfactory online reservations, the frequent negative themes—especially related to transparency, vehicle condition, and staff demeanor—are persistent and notable for prospective renters considering ACE in this region.
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What Customers Are Saying About ACE Rent A Car?

set me up with an upgrade

quick pickup and drop-off

Trustguide extracts key phrases from reviews about ACE Rent A Car and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 10% of ACE Rent A Car's customers had a positive experience.

Positive
10%
Neutral
0%
Negative
90%

ACE Rent A Car Ratings

1

As of Based on 5592 revies as of Jul 24, 2025

ACE Rent A Car Score

10%

As of Based on 5592 revies as of Jul 24, 2025

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Customer Reviews

As of Jul 24, 2025, 5592 customers have reviewed this business and rated it 3.9 Star out of 5. Trustguide conducted an in-depth analysis of ACE Rent A Car's publicly available reviews View source

Sydney Lewis rated ACE Rent A Car 1 stars
2 months ago
Beware of hidden fees and scare tactics! This was my first experience using ACE rental car and I was extremely disappointed. Had no issues waiting for the shuttle or waiting in line for a representative. When I got to the counter, the representative was not conversational and basically just said “sign here” 4 times. I have rented in the past and know to beware of additional coverage and insurance, which I did not need. The representative only gave me the only options of “standard” or “complete” and did not explain what each coverage entailed. I chose standard because I thought that was the option of using your own insurance. If renting from this company, do not be fooled by this and decline both options and use your own insurance. Or, hopefully you will have a nicer agent that will explain options to you and not coerce you into purchasing unnecessary coverage. The price was extremely off from what my reservation was so I went back into the location to change my contract to remove the insurance which the agent gave me a hard time about. This was the worst part about the experience. He asked me rudely “Who is gonna pay for this when the car is damaged?” And I stated that I had insurance and the car would not be damaged. He gave me some more misleading information about how Colorado is a loss/damages state and my insurance would only cover up to a certain car model (a scare tactic which is not true with my type of insurance). He also tried to scare me into purchasing a toll pass and fuel. He stated “well there is a toll to exit ACE rental car” which is not true and stated that gas is more expensive than what they offer (another scare tactic, got it for 2.55/gal down the road). Very easily avoidable tolls with using gps. I had to ask multiple times for him to remove all of the optional coverage, which he was frustrated and not professional about doing. The agent left off his name from my contract so I don’t even remember his name. The car we received was also very dirty with dirt spots on the interior of the car and mud on the steering wheel after wiping it off (see photos). Lots of damage on these cars so make sure to take lots of videos and pictures. Corporate was very helpful though when I talked to them on the phone to confirm my new contract and price. Dennis A. was a different employee who was kind when we checked the car back in and ensured we weren’t charged more for damages. Better to spend the extra money on a reliable brand like budget or enterprise!
Onc Doc rated ACE Rent A Car 2 stars
3 days ago
The staff is unusually manipulative or downright rude. I am sure this does not apply to every one working there. Our salesman made sure we overpaid by a whole lot by introducing and mandating the services rather than helping. This is designed to CHEAT customers and shame on you. The driver was smoking out with smell coming right into the shuttle.
Ken Lee rated ACE Rent A Car 1 stars
3 days ago
The online experience to reserve was great - policies and price seemed very good. I even paid extra to get a premium car. Unfortunately, what I received was a rent-a-wreck. Had damage all over the car including significant hail damage and other damage on the front bumber. The pix they took when I was leaving missed some parts so I'm worried I'll have to fight extra fees for pre-existing damage. Also, per other comments, their counter service was heavy pressure to buy toll pass - overall not very friendly service. I was pushed for time or I would have just found another rental car company to rent from.

Frequently Asked Questions About ACE Rent A Car

Will I encounter upselling for optional coverage at ACE Rental Car?

Many reviewers report being pressured to purchase insurance, toll passes, and fuel options at the counter. If you have your own insurance, you may need to clearly insist on declining extras, as optional services are often heavily promoted.

How long should I expect to wait when picking up a car at ACE Rental Car in Denver?

Several customers describe extended wait times, with reports of hour-long lines or more due to understaffing. Wait times at Denver Airport can be significant, especially during busy periods.

What should I do if I need to dispute a charge or claim with ACE Rental Car?

Customers note that reaching the claims department can be difficult, and follow-up may require persistence. It is advisable to document vehicle condition thoroughly and retain all paperwork in order to resolve any issues quickly.

About ACE Rent A Car

Car Rental
ACE Rental Car is a car rental company offering a variety of vehicles for short-term and long-term use. The company operates out of physical locations, including airport branches such as Denver, and provides an online reservation system for customers to secure bookings and select vehicle types before arrival.

ACE Rental Car operates with in-person counter service at pick-up and drop-off, supplemented by shuttle services at some airport locations. Customers can modify contracts or request changes at the branch, deal with onsite staff for insurance and vehicle handover, and resolve claim or billing questions through phone contact or follow-up with the corporate office.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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Mike, Adam and another 21,516 have joined the waitlist.