Common feedback includes appreciation for competitive pricing, clear policy options, and thorough explanations of coverage. Customers who secured insurance for family members or for specific requirements (like Canadian licenses) found staff helpful and the company willing to support less conventional needs. Reliability, the availability of multiple contact channels, and detailed advice for new drivers or unusual situations are frequently noted as positives.
In summary, Sterling Insurance is regarded as a reliable provider within the automotive insurance space, with many clients in the UK returning for repeat services. Positive opinions are primarily based on strong customer support, flexible policy offerings, and consistent follow-up. Although some technical frustrations are mentioned, the overall reputation in the UK car insurance sector remains favorable.