Frequent themes include disputes around pre-existing condition exclusions, difficulty contacting the company or receiving responses, and dramatic increases in renewal prices even after few or minor claims. Customers cite challenges with the online account system, dissatisfaction with resolution times, and a lack of loyalty to long-term policyholders. Some complain about having to navigate complex policy rules or being required to cancel and reapply to access more favorable rates.
Overall, Purely Pets is viewed by most reviewers as unreliable and unsupportive in the UK pet insurance market. Experiences with inconsistent claim outcomes and ongoing communication hurdles have damaged trust, with some customers feeling compelled to seek alternative providers. Prospective customers in the UK should be aware of these trends when evaluating pet insurance options.