A consistent theme among reviews is the positive mention of specific staff for their professionalism and helpfulness during renewal, changes, or advice calls. However, the company's web interface issues, long hold times, difficulties with post-sale support, and the rigid approach to cancellations surface repeatedly. Reviewers describe inflexible company policies, unexpected fees, and struggles resolving matters after the policy is active, indicating operational gaps.
Overall, Principal Insurance UK's reputation is polarized in the UK. Trusted for straightforward policy setup and helpful phone agents, the firm faces persistent criticism regarding customer service after a policy begins. Many report disappointment with cancellation handling, suggesting a need for improved post-sale support and more transparent processes.