Negative aspects of customer feedback predominantly concern the quality of certain amenities and services at Hampton by Hilton Birmingham Broad Street. The most significant dissatisfaction is expressed towards the comfort of the sofa beds, which guests find extremely uncomfortable due to the palpable springs. A recommendation for mattress toppers or an upgrade in mattress quality is suggested as a solution. The breakfast experience, while generally found to be satisfactory, is sometimes critiqued for being basic or lacking in comparison to other hotels’ offerings. The air conditioning system's tendency to reset to a default temperature has caused inconvenience, leading to rooms becoming overly warm and stuffy if not frequently adjusted. The absence of bathtubs in bathrooms is also mentioned as a potential downside for families with small children. Parking can also be challenging due to roadworks and the multi-storey arrangement. Lastly, minor details such as the quality of the orange juice at breakfast indicate areas where refinement could enhance the overall guest experience.