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Animal Friends Insurance Reviews

Rated 3.3 based on 2430 Reviews

1, The Crescent, Sun Rise Wy, Amesbury, Salisbury SP4 7QA

Insurance Services Salisbury

Published on
July 28, 2025
Last updated
July 28, 2025

Reviews Summary

Overall sentiment for Animal Friends Insurance is highly mixed based on customer reviews. While several customers appreciate the supportive and professional customer service, particularly in stressful situations, and prompt claim payouts, others report significant dissatisfaction with claim denials, unexpected exclusions, and communication during emotionally difficult events. Critics mention issues surrounding clarity of policy wording and perceived lack of compassion, especially when it matters most, leading to strong feelings of distrust in some cases.

Common themes in the feedback focus on reliability of claim payments, the impact of policy details (such as excess charges and coverage exclusions), and customer service experiences. Reviewers frequently discuss the speed of claim processing and pricing, with some repeat customers noting consistent support across multiple pets. However, others highlight problems with denied claims, lengthy or burdensome documentation requirements, and frustration with price increases, especially when circumstances do not seem to warrant it.

In summary, Animal Friends Insurance is regarded as an insurer with mixed reception within its market, likely the UK given cultural context. The company is acknowledged for its prompt settlements and supportive staff in many cases, but concerns about transparency and decision-making in claims and pricing suggest room for improvement. Its reputation locally is characterized by both repeat, loyal customers and vocal detractors.
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What Customers Are Saying About Animal Friends Insurance?

incredibly supportive, calm, and understanding

Every adviser I’ve spoken to has been helpful

covered our dog's vet costs quickly and efficiently

paid without quibble

allowed me to focus on getting our dog better

helpful, kind, and responsive

highly recommend

I am very happy with Animal Friends

Trustguide extracts key phrases from reviews about Animal Friends Insurance and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 40% of Animal Friends Insurance's customers had a positive experience.

Positive
40%
Neutral
10%
Negative
50%

Animal Friends Insurance Ratings

1

As of Based on 2430 revies as of Jul 28, 2025

Animal Friends Insurance Score

40%

As of Based on 2430 revies as of Jul 28, 2025

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Customer Reviews

As of Jul 28, 2025, 2430 customers have reviewed this business and rated it 3.3 Star out of 5. Trustguide conducted an in-depth analysis of Animal Friends Insurance's publicly available reviews View source

Elif su Ceylan rated Animal Friends Insurance 5 stars
2 weeks ago
I’ve used Animal Friends Insurance before for my previous pet and had no issues, so I trusted them again with my new puppy. Recently, my puppy was unwell and I was panicking and quite hysterical on the phone. Despite that, the customer service team was incredibly supportive, calm, and understanding. They guided me step by step on what to do and how to move forward. Every adviser I’ve spoken to has been helpful, kind, and responsive. I’m truly grateful for their compassion and professionalism during such a stressful time. Highly recommend!
Ewa Reed rated Animal Friends Insurance 1 stars
a week ago
What a scam. I recently took my dog to an emergency vet as she ingested some raisins. We were made to believe that the excess of £249.99 would be all we would have to pay and the rest would be covered. To our surprise, only a small amount would be covered by insurance... Exactly £113.50. We will Joe be cancelling the policy as it is absolutely useless considering you're most likely to use insurance in an emergency... Absolutely disgusted with the service. Not worth the money. I'm better taking out a loan next time..
gavin tack rated Animal Friends Insurance 1 stars
a week ago
Have had this insurance for a number of years for my 2 dogs. One of my dogs was diagnosed with cancer and we decided to give chemotherapy a go as would do anything for her. It was only at that time I properly read the policy. The pay outs have been as they said. However I discovered to my horror that she was not covered for euthanasia as she was a rescue and I stated when taking out the policy that I paid nothing for her. My other dog who we had since a puppy was covered as we paid for her. This is nothing to do with the money as I have paid thousands myself that weren’t covered. That’s fine. But it’s the principle! A rescue dog is worth nothing? To be honest the wording made me cry. There are certainly no animal lovers running this company.

Frequently Asked Questions About Animal Friends Insurance

How quickly are claims processed by Animal Friends Insurance?

Claims are generally processed quickly once Animal Friends Insurance receives all necessary information from the vet. Some delays may occur if documentation is incomplete, but full processing happens within days after required materials are provided.

Does Animal Friends Insurance cover all veterinary costs for rescue pets?

Some policies from Animal Friends Insurance may not cover certain costs, such as euthanasia, for rescue pets. Coverage can depend on details provided at enrollment, so reviewing policy conditions before purchase is essential.

Will my renewal price increase after making a claim?

Renewal prices can increase after claims, which some customers report as a common occurrence with pet insurance. Price changes may also occur mid-contract due to address changes, as reviewed by the company’s risk and pricing policies.

About Animal Friends Insurance

Insurance Services
Animal Friends Insurance operates in the pet insurance sector, providing coverage for veterinary care, emergencies, and treatments for a range of companion animals. Their service model is based on policy issuance and claims processing, primarily delivered through digital platforms and customer support via phone and online channels.

The company manages insurance policies from enrollment to renewal, requiring customers to submit documentation for claims. Claims are evaluated according to policy terms, including excess charges and coverage limitations. Payments are made by direct deposit to customers, and ongoing communication is handled through customer service representatives, who assist with policy queries and claim outcomes.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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Mike, Adam and another 21,516 have joined the waitlist.