Lillywhites Reviews
Rated 3.7 based on 764 Reviews
Sports Shops in London
24-36 Regent Street Saint James's, St. James's, London SW1Y 4QF
Published on
January 16, 2024
Last updated
July 10, 2025
Lillywhites, located in Piccadilly Circus, garners mixed reviews that reflect upon its reputation as a sports gear retailer. On one hand, customers praise its extensive collection of branded sportswear and the availability of durable, high-quality products suitable for professionals and casual sports enthusiasts alike. The store layout is complimented for its organization, providing easy navigation for shoppers. Additionally, the customer service, led by knowledgeable staff who provide helpful recommendations, is frequently highlighted as a strong point, particularly in specialized areas like the 5th floor running section. Conversely, issues such as insufficient stock in certain sizes, a notable shift from a variety of high-quality sports gear to entry-level stock, and criticism of customer service, including instances of rudeness and unhelpfulness, tarnish its reputation. Some customers feel that Lillywhites no longer lives up to its claim as 'the finest sports shop in the world,' suggesting a decrease in the range and quality of products compared to previous years.
Lillywhites offers a wide range of branded sports gear and equipment, including football jerseys, running shoes, and other sportswear for professional athletes and casual enthusiasts. However, customers have reported the stock is now leaning towards more entry-level items.
Customer experiences with staff at Lillywhites are mixed. Some staff members, such as Christine and Ingrid, are highly praised for their service. However, there are also numerous reports of staff being rude and unhelpful, leading to negative customer experiences.
Customers generally regard Lillywhites' products as durable and of high quality, with prices considered reasonable for the premium brands offered. However, some notice a shift towards more entry-level products over time.
5-storey emporium founded in 1863 by leading cricket family, with 34 specialist sports departments.
