Lillywhites, located in Piccadilly Circus, garners mixed reviews that reflect upon its reputation as a sports gear retailer. On one hand, customers praise its extensive collection of branded sportswear and the availability of durable, high-quality products suitable for professionals and casual sports enthusiasts alike. The store layout is complimented for its organization, providing easy navigation for shoppers. Additionally, the customer service, led by knowledgeable staff who provide helpful recommendations, is frequently highlighted as a strong point, particularly in specialized areas like the 5th floor running section. Conversely, issues such as insufficient stock in certain sizes, a notable shift from a variety of high-quality sports gear to entry-level stock, and criticism of customer service, including instances of rudeness and unhelpfulness, tarnish its reputation. Some customers feel that Lillywhites no longer lives up to its claim as 'the finest sports shop in the world,' suggesting a decrease in the range and quality of products compared to previous years.
Several positive aspects of customer feedback for Lillywhites emphasize the store's strengths. The wide range of branded sports gear and equipment is a consistent draw for shoppers, with many expressing satisfaction with the quality and variety of sportswear available. The store's organization facilitates a pleasant shopping experience, saving customers time and effort. Notably, particular staff members such as Christine and Ingrid receive commendation for their exceptional service, enhancing customer experience through their welcoming, helpful, and knowledgeable approach. The store's location in Piccadilly Circus is also advantageous due to its accessibility, which has made Lillywhites a preferred destination for sporting goods in the area. The competitive pricing for premium brands and the reliability and durability of its products reaffirm its appeal to consumers seeking value for their money.
On the flip side, negative customer experiences at Lillywhites spotlight areas of concern that could be detrimental to its brand image. The store has been criticized for inconsistencies in stock availability, particularly for popular sizes, leading to customer disappointment. Some reviews mention customer service shortcomings, with staff being labeled as 'miserable', 'rude', and 'unhelpful', which can sour the shopping experience. There is also a sentiment that the store has deviated from its roots as a premier sports shop, now perceived by some as merely an outlet for Sports Direct, focusing on branded clothing rather than a comprehensive selection of sports equipment. The change in merchandise quality, shifting from high-end gear to predominantly entry-level items, and the difficulties encountered by customers in finding assistance raise concerns about the store's commitment to serving the varied needs of sports enthusiasts. A particularly concerning incident was reported regarding a non-consensual card payment, which highlights serious issues with payment security and customer service conduct.
Lillywhites offers a wide range of branded sports gear and equipment, including football jerseys, running shoes, and other sportswear for professional athletes and casual enthusiasts. However, customers have reported the stock is now leaning towards more entry-level items.
Customer experiences with staff at Lillywhites are mixed. Some staff members, such as Christine and Ingrid, are highly praised for their service. However, there are also numerous reports of staff being rude and unhelpful, leading to negative customer experiences.
Customers generally regard Lillywhites' products as durable and of high quality, with prices considered reasonable for the premium brands offered. However, some notice a shift towards more entry-level products over time.
5-storey emporium founded in 1863 by leading cricket family, with 34 specialist sports departments.
