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Virgin Active Head Office logo

Virgin Active Head Office Reviews

Rated 4.1 based on 120 Reviews

Fitness Centers in London

Mansion House, 26 Little Trinity Ln, London EC4V 2AR

Published on
August 11, 2025
Last updated
August 11, 2025

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 10% of Virgin Active Head Office's customers had a positive experience.

Positive
10%
Neutral
10%
Negative
80%

Ratings

As of Based on revies as of

Score

As of Based on revies as of

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What Customers Are Saying About Virgin Active Head Office?

it's very clean overall

Trustguide extracts key phrases from reviews about Virgin Active Head Office and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Customer Reviews

As of Aug 11, 2025, 120 customers have reviewed this business and rated it 4.1 Star out of 5. Trustguide conducted an in-depth analysis of Virgin Active Head Office's publicly available reviews View source

daniela darcangelo rated Virgin Active Head Office 1 stars
2 months ago
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I’m extremely disappointed with how Virgin Active has handled my membership and the complete lack of care shown throughout a difficult period in my life. I’ve been a member since February 2023. In early 2024, during an overwhelming time, I stopped attending the gym without cancelling my membership. At the time, I was paying £67.48 per month with an annual commitment. In March 2024, Virgin Active emailed me about changes to my membership. I didn’t see these emails and, because I didn’t reply, they automatically began increasing my monthly fee — eventually reaching £148 — without any follow-up call or confirmation. That’s more than double my original fee. When I returned to the gym in January 2025 and noticed the overcharge, I immediately raised the issue. I spoke with Lanya, the Membership Manager at the Chiswick branch, who told me they would request a refund of the difference (from August 2024 onwards) if I recommitted to an annual plan — at the new rate of £72.50/month. I followed up weekly for months but got no answer. Instead, I was told to “be patient” and made to feel as if following up was unreasonable. Meanwhile, they continued charging me £148/month — even after I had clearly stated my intention to switch to the lower rate. Later, Dan, the General Manager, told me that because the emails had been “opened,” the charges were valid — regardless of whether I had actually read or understood them. Eventually, I received an email from Jonny, the Head of Customer Relations, offering a £226 “goodwill gesture.” They refused to refund the full amount I was overcharged and considered the case closed. Frankly, calling this a goodwill gesture was offensive. That amount was not a kind gesture — it was a partial reimbursement for money I was clearly overcharged while waiting for them to process my request. And worse — despite this being promised in March, I still haven’t received the £226, despite repeated chasing. The lack of communication, ownership, and basic customer care is embarrassing. I’ve been a loyal member, but this experience has left me feeling completely undervalued. Virgin Active seems more focused on quietly increasing fees than actually supporting or respecting their members. I would not recommend Virgin Active to anyone expecting fairness, transparency, or decent customer service.
boppinguitar rated Virgin Active Head Office 2 stars
2 months ago
Dear Virgin Active, I am a long-time member of Virgin Active, with over 20 years at the Broadgate branch (now closed) and more recently at the Moorgate branch. I am writing to inquire why the poolside staff don't inform people to shower before entering the pool. There are a number of signs asking people to shower before entering the pool, but at least 50% of people do not shower beforehand. When I ask the poolside staff why they don't ask people to shower beforehand, they say that people get upset when asked. As far as I know, the Virgin Active rule book stipulates that it is required that anyone entering the spa/pool area has to shower beforehand. Why is it so hard to enforce the club's own rules? Why is upsetting people an issue when it's just enforcing a rule to do so for obvious reasons? It clearly says in the Virgin Active club rules (MAY 2025) SWIMMING POOL AND SPA AREA For reasons of health, safety and hygiene you must: (a) obey the instructions of our lifeguards; (b) always shower before entering the sauna, sanarium, steam room, Jacuzzi or swimming pool; When people enter the pool with body products such as deodorant, perfume, cologne, hair products etc., the products sit on top of the water and make the swimming experience intolerable. It's really not fair that the people who do follow the rule to shower beforehand, have to tolerate the people that do not. Adding more chlorine may solve the medium-to-long term effects of not showering. But if you are in the pool and someone enters with fragrant perfume and cologne on, it's totally toxifying. I see the poolside staff just sit there and don't bat an eye while people from the locker room and sauna enter the pool without showering. Please inform me if you plan to enforce your club rule as I am tiring of hearing lame excuses why they are not. Tell enough people enough times and they will do it. Do not be timid. It's not a lot to ask. People will get used to it. Best regards,
Jeh Ruiz rated Virgin Active Head Office 1 stars
2 months ago
Thanks Virgin Active for responding to my "reaching out" again. It seems that you "resolve complaints" by closing them! I made a complaint over the phone to the Virgin Active head office on 25th April, signposted there by a rude, officious staff member at Virgin Active, Marshall Street, London. Virgin Active did respond but decided the complaint was resolved and closed it. The original complaint made over the phone to head office wasn't recorded so couldn't be located. My complaint hasn't been resolved but only as far as Virgin Active believes: resolved by closing it. Seems pointless the blurb by Virgin Active about a follow up to complaints in 48 hours. There'll be an email but no resolution. Good luck everyone who has any issues with Virgin Active.

Reviews Summary

The overall sentiment toward Virgin Active as a gym and fitness centre in London is largely negative based on recent customer reviews. Multiple reviewers mention frustration with customer service, communication breakdowns, and fee increases, as well as policy changes implemented without adequate member consultation. Specific staff members and branches are discussed, but recurring issues involve unresolved complaints and a perceived lack of accountability at management and head office levels.

Key themes across reviews include dissatisfaction with increased membership fees, removal or reduction of valued fitness classes, and insufficient responses to member complaints or feedback. Club-specific concerns such as enforcement of hygiene rules at the pool and operational disruptions like pool closures are highlighted, with members expressing a sense of being undervalued. Some venues and amenities are considered high-quality, but several once-appreciated services have reportedly diminished.

Overall, Virgin Active’s reputation among these London-based reviewers is challenged by negative experiences with transparency, customer engagement, and recent operational changes. While there are mentions of clean facilities and helpful staff at some locations, consistent criticism of the company’s responsiveness and fee structures affects trust and echoes throughout the feedback. Virgin Active London is thus viewed as struggling to maintain member satisfaction amid ongoing changes.
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Frequently Asked Questions About Virgin Active Head Office

Does Virgin Active London respond effectively to complaints and member concerns?

Several reviews indicate a lack of timely or adequate follow-up to complaints, with some members experiencing unresolved issues and automated responses. Communication from customer service and management has been cited as inconsistent, with some cases closed without full resolution.

Are there any changes to fitness class availability or music policy at Virgin Active clubs?

Recent reviews report the removal or reduction of classes like HIIT, dance, boxing, and bodypump, often replaced with reformer Pilates. Additionally, a switch to royalty-free music has impacted the quality of some classes, prompting disappointment among members.

Is club access limited to certain locations or tiers of membership?

Yes, some venues such as the Classic Collection require specific tiers of membership and do not grant access to standard members. Enhanced amenities may be available at these locations, but only for qualifying memberships.

About Virgin Active Head Office

Fitness Centers
Virgin Active operates gym and fitness centres across London, providing facilities such as swimming pools, exercise studios, and strength training equipment. The company delivers fitness and wellness solutions through on-site memberships and various class offerings. Facilities may include both standard and premium tiers, with select venues offering additional amenities such as spas and laundry services.

The company manages its operations through club-based teams overseen by branch managers, with policies and changes often directed from head office. Membership structures include monthly and annual plans, and access to services is regulated by membership level. Communication and service processes are supported by both in-person staff and digital platforms for booking, feedback, and customer support.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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Mike, Adam and another 21,516 have joined the waitlist.