
The Fragrance Shop Reviews
Rated 4.1 based on 230 Reviews
Gift Shops in London
50 Oxford St, London W1D 1BG
Published on
July 31, 2025
Last updated
July 31, 2025
Both were helpful and patient
super kind assistant helped me
wonderful experience shopping at this fragrance store
chilled lads behind the counter
amazing the service was
the overall result was good
being helpful 🫶🏼 took his time
great selection of different perfumes
Staff members are noted for attentive guidance, offering suggestions based on preferences and patiently explaining options. They provide samples, consult on gift choices, and ensure that customers are not rushed, leading to a more personalized and supported shopping experience.
Customers may complete a 5-10 minute questionnaire that enables the use of AI technology to generate fragrance recommendations. In some instances, customers can view the machine blending the custom perfume before collection, making the experience interactive and unique.
Reviews indicate a wide variety of perfumes, including popular and niche brands. Prices are commonly described as reasonable, and some shoppers mention finding special deals. Selection can occasionally feel overwhelming, but staff support helps simplify the decision-making process.