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The Fragrance Shop Reviews

Rated 4.1 based on 230 Reviews

50 Oxford St, London W1D 1BG

Gift Shops London

Published on
July 31, 2025
Last updated
July 31, 2025

Reviews Summary

The overall sentiment toward Algorithmic Perfumery and affiliated fragrance shops is largely positive, with reviewers noting helpful, friendly, and knowledgeable staff such as William, Byron, Benin, and Leo. Customers consistently mention an enjoyable shopping experience due to the staff’s willingness to provide advice and accommodate requests without any pressure. Several highlight reasonable pricing and a broad selection, but one reviewer described a highly negative interaction, criticizing poor product quality, subpar communication, and lack of support.

The most common themes revolve around customer service quality, personalized recommendations, and the innovative concept involving AI-driven or questionnaire-based fragrance selection. While the majority of feedback praises efficient assistance and unique offerings, there is a minority view that the high-tech personalization sometimes falls short of expectations. Product selection, staff demeanor, and store organization are frequent positives, whereas isolated negative experiences focus on order fulfillment and follow-up.

Overall, Algorithmic Perfumery and related fragrance shops are regarded as reliable destinations in England for both gifting and personal fragrance needs. The team’s approachability, product variety, and ease of experience anchor their positive reputation regionally, although isolated incidents serve as a reminder that expectations around new concepts can vary. Word count: 160.

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What Customers Are Saying About The Fragrance Shop?

Both were helpful and patient

super kind assistant helped me

wonderful experience shopping at this fragrance store

chilled lads behind the counter

amazing the service was

the overall result was good

being helpful 🫶🏼 took his time

great selection of different perfumes

Trustguide extracts key phrases from reviews about The Fragrance Shop and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 80% of The Fragrance Shop's customers had a positive experience.

Positive
80%
Neutral
10%
Negative
10%

The Fragrance Shop Ratings

5

As of Based on 230 revies as of Jul 31, 2025

The Fragrance Shop Score

80%

As of Based on 230 revies as of Jul 31, 2025

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Customer Reviews

As of Jul 31, 2025, 230 customers have reviewed this business and rated it 4.1 Star out of 5. Trustguide conducted an in-depth analysis of The Fragrance Shop's publicly available reviews View source

Lalah Kh rated The Fragrance Shop 5 stars
2 weeks ago
Great Service from William and Byron! Both were helpful and patient while I was choosing a wedding gift for a bride and her mum. They gave great advice, didn’t rush me, and were really friendly throughout. Great service and good prices — thank you both!
Yazad Bacha rated The Fragrance Shop 1 stars
Edited 2 months ago
Review: Extremely Disappointed – Feels Like a Scam I recently visited Algorithmic Perfumery and unfortunately, my experience was deeply disappointing. After spending nearly an hour going through their customization process, I was expecting something tailored and thoughtful. What I received was far from it. Firstly, the quality of the product was underwhelming — one of the bottles was barely half full, and none appeared to be properly filled. I raised the issue immediately and was directed to contact the company via email. Despite multiple follow-ups, I’ve received no meaningful response or resolution. Their customer service has been just as poor as the product itself — slow, unhelpful, and dismissive. At this point, I feel compelled to call this service what it is: a complete waste of time and money. The concept may sound innovative, but the execution is shockingly unprofessional. I strongly advise others to stay away unless you’re comfortable paying premium prices for disappointment and silence
City Girl rated The Fragrance Shop 5 stars
Edited 2 months ago
Super kind assistant helped me today after a tough day. I needed something for a loved one who’s been in an accident and unable to shower at hospital. They pointed out the multi fragrance options, and also helped me with samples too. I really appreciated the kindness after a full day in the hospital and a bad experience at Boots earlier in the day. I was on the verge of tears as I came in and left feeling lighter and brighter. Thank you so much

Frequently Asked Questions About The Fragrance Shop

How do staff assist customers in selecting a fragrance?

Staff members are noted for attentive guidance, offering suggestions based on preferences and patiently explaining options. They provide samples, consult on gift choices, and ensure that customers are not rushed, leading to a more personalized and supported shopping experience.

What is the process of creating a personalized perfume?

Customers may complete a 5-10 minute questionnaire that enables the use of AI technology to generate fragrance recommendations. In some instances, customers can view the machine blending the custom perfume before collection, making the experience interactive and unique.

Are product prices and selection competitive?

Reviews indicate a wide variety of perfumes, including popular and niche brands. Prices are commonly described as reasonable, and some shoppers mention finding special deals. Selection can occasionally feel overwhelming, but staff support helps simplify the decision-making process.

About The Fragrance Shop

Gift Shops
Algorithmic Perfumery specializes in personalized fragrance solutions, using digital and in-person experiences to help customers create or select bespoke perfumes. The company operates in the perfume and fragrance industry, leveraging both traditional retail and innovative technology such as questionnaires and AI-driven recommendations.

Operations involve staff-assisted selection as well as automated blending for tailored scents. Workflow typically includes customer interaction through guided recommendations, on-site fragrance sampling, and technology-supported customization using AI or robots. Products are purchased in physical retail environments, with additional support through digital communication when necessary.

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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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