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Smart Cellular UK Reviews

Rated 3.2 based on 2355 Reviews

WaterFront Studios Business Centre, 1 Dock Rd, London E16 1AG

Mobile Phone Shops London

Published on
July 28, 2025
Last updated
July 28, 2025

Reviews Summary

Overall sentiment toward this mobile phone shop is strongly negative based on customer reviews. Reviewers routinely mention misleading valuations, significant discrepancies between online quotes and final offers, and poor communication or follow-up from the company’s support staff. Many describe frustration with both product availability and refund processes, particularly when expectations are set incorrectly by website information or email notifications.

Common themes include initial quotes being drastically reduced once devices are received, unexpected costs for return postage, and slow or evasive responses from customer service. Several reviews allege that the company offers compensation in exchange for positive online reviews. Delays in payments or returned devices further contribute to a lack of confidence. Only a minority noted any satisfaction with product quality or final resolution of issues, and these came with significant caveats around delays or mistakes.

In summary, this mobile phone shop’s reputation, as reflected in customer feedback, is poor and largely distrusted by users. Issues with valuations, fulfillment, and communication are highlighted repeatedly, suggesting customers in the UK should exercise caution and consider alternatives. Resolution of problems appears inconsistent and often requires persistent customer effort.
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What Customers Are Saying About Smart Cellular UK?

Trustguide extracts key phrases from reviews about Smart Cellular UK and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 0% of Smart Cellular UK's customers had a positive experience.

Positive
0%
Neutral
10%
Negative
90%

Smart Cellular UK Ratings

4

As of Based on 2355 revies as of Jul 28, 2025

Smart Cellular UK Score

0%

As of Based on 2355 revies as of Jul 28, 2025

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Customer Reviews

As of Jul 28, 2025, 2355 customers have reviewed this business and rated it 3.2 Star out of 5. Trustguide conducted an in-depth analysis of Smart Cellular UK's publicly available reviews View source

George Browning rated Smart Cellular UK 1 stars
a week ago
Sadly I won't be given positive feedback. You advertise products that you don't have in stock, which is misleading. You contacted me to ask if I'd take it in pink, I replied no. You messaged me again the following day asking again if I'd have it in pink. Again I said no, it was a birthday present for my son, who doesn't like pink! I said if you didn't have it then I'll happily have a refund, I was told to use the contact page. I did this and told I would get a response in 2 working days and still no reply - instead 2 days later - a dispatch notice that my product was on the way. It arrived and guess what...it was pink. So now I've got to spend my free time at the weekend getting the phone back to you - whilst ordering from someone else so my son had his present this morning. So now I'm best part of £400 down until I get my refund from you!!! Not happy!!!
Hamza Islam rated Smart Cellular UK 1 stars
3 months ago
Don't use this company. They are a fraud. I got quoted for my iPhone 14 pro max Gold 128gb £523. The report came said I had scratches on the screen so they offered £250 which is a disrespectful offer I then said return the phone back and they countered with £300 which proved they are a fraud. They will offer for you to send the phone free of charge with their services but when they need to return it you need to pay for postage. As you can see from my photos the phone is immaculate not a single scratch. Don't use them the valuation on the website is false. Once you decline their offer they faf about with returning your device in good time. All of a sudden you need to chase them. Calling isn't the best either as the receptionist or sales representative is very rude and hung up on me. My advice to anybody that has a device with them is to demand that they return your device free of charge in exactly the same way you sent the device to them. If they fail to do so you can report your device as stolen.
John Mann rated Smart Cellular UK 4 stars
3 months ago
The stars are for the product which was as described although the wrong charging lead was sent but it was soon replaced. I would have given five stars but it was nearly three weeks before I received my phone. If buying I would ignore the clock countdown on the website and the 2 to 3 day delivery if. If you are prepared to wait it's fine. The most unprofessional part was the emails stating it was on its way via Royal Mail, I received these each week and it clearly wasn't, it's a shame these were sent. If you want a phone at a good price and are prepared to wait as I did it worked out. If you want it quickly from my experience you are taking a risk. Maybe for many, four stars looks to be generous.

Frequently Asked Questions About Smart Cellular UK

Do online quotes match the amount paid for selling a phone?

Multiple reviews indicate that initial online quotes are frequently reduced once devices are received and inspected, often for reasons relating to device condition or other undisclosed factors. Customers should be aware that the final offer may be significantly less than the online estimate.

How does the company handle device returns and postage?

Customers report being asked to pay for return postage if they decline the company’s inspected offer. The time taken for returns and communication about device status may be longer than expected.

How is order and payment fulfillment managed?

Orders are communicated and dispatched by email, with payments made via bank transfer after accepting an offer. Some customers experienced delays in receiving devices or payments, and found that resolving issues required persistent follow-up.

About Smart Cellular UK

Mobile Phone Shops
This company operates as a mobile phone shop, buying and selling new and used smartphones. It offers both the sale of refurbished devices and a valuation service for customers interested in selling their phones. Customers typically interact with the company online, receiving quotes before shipping their devices or placing product orders via the website.

The company’s process includes providing an initial estimate based on customer-submitted information, followed by inspection of the devices upon receipt. Payment or revised pricing is communicated after evaluation. Order dispatch notifications and return handling are managed via email. Device returns require the customer to pay postage in some cases, and payment is generally made by bank transfer once an offer is accepted.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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