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PURESEOUL Carnaby Street - Korean Beauty Shop logo

PURESEOUL Carnaby Street - Korean Beauty Shop Reviews

Rated 4.6 based on 865 Reviews

12 Carnaby St, Carnaby, London W1F 7PA

Online Stores London

Published on
August 26, 2025
Last updated
August 26, 2025

Reviews Summary

Overall, customer sentiment for Pureseol—a Korean cosmetics shop in London specializing in beauty and skincare—is largely positive with a few recurring criticisms. Reviewers consistently note the diverse, hard-to-find product selection and highlight knowledgeable, helpful staff. However, some mention disappointment with isolated service errors and occasional issues at checkout.

Common themes include praise for exclusive Korean brands, a tidy store environment, and opportunities to test products before buying. The physical location on Oxford Street is often described as convenient, though crowding and a lack of cash payment options are minor drawbacks. While most staff are reported as friendly and efficient, some customers highlight lapses in attentiveness or occasional mistakes with product recommendations or fulfillment.

In summary, Pureseol in London is regarded as a reputable destination for Korean cosmetics and skincare. The store earns repeat visits due to its product variety and staff assistance, with most criticisms relating to one-off service incidents rather than systemic issues.
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What Customers Are Saying About PURESEOUL Carnaby Street - Korean Beauty Shop?

Staff were super knowledgeable

Staff so nice and helpful

loved their selection of products

She was delighted with the variety

staff were all extremely kind and helpful

wide selection of Korean skincare

so nice to be able to try products

I definitely recommend u check it out

staff are all friendly and are happy to offer help

Trustguide extracts key phrases from reviews about PURESEOUL Carnaby Street - Korean Beauty Shop and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 70% of PURESEOUL Carnaby Street - Korean Beauty Shop's customers had a positive experience.

Positive
70%
Neutral
10%
Negative
20%

PURESEOUL Carnaby Street - Korean Beauty Shop Ratings

4

As of Based on 865 revies as of Aug 26, 2025

PURESEOUL Carnaby Street - Korean Beauty Shop Score

70%

As of Based on 865 revies as of Aug 26, 2025

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Customer Reviews

As of Aug 26, 2025, 865 customers have reviewed this business and rated it 4.6 Star out of 5. Trustguide conducted an in-depth analysis of PURESEOUL Carnaby Street - Korean Beauty Shop's publicly available reviews View source

Jasmine Christi rated PURESEOUL Carnaby Street - Korean Beauty Shop 5 stars
2 months ago
A really great store. They had a huge range and I found three products I had read about online. Staff were super knowledgeable about the moisturiser suitable for my skin type. They even went downstairs to get the right product for me. A huge range of face masks too! Really happy to have this on Oxford street as I’ve been wanting to try Korean skincare for a year or two!
Violetta Holovchenko rated PURESEOUL Carnaby Street - Korean Beauty Shop 3 stars
a week ago
Today I was in this shop and bought some Korean staff, I was so happy, because when you buy something in real shop and try it before, make you’re more exciting. I bought 1 lipsticks, 1 tint and cushion romand.(in a shop I spend long time to find a colour which more fits for my skin) And when I already was in a train, I was just check what I bought and saw it’s wrong colour cushion ( one lady from staff was give me wrong one) should be 02 pure, but was 03 natural .( I was so disappointed, because I can’t comeback at this shop in any time and change it. I was need it for my trip, so now should ordered new one( Staff so nice and helpful, it’s really good, so this situation wasn’t expected. I was just sure they give me right color, so I didn’t check what she gives me.
Blush Suede rated PURESEOUL Carnaby Street - Korean Beauty Shop 4 stars
a week ago
The store has a nice selection of Korean Beauty products from brands that are not really available elsewhere, not easily available anyway. The prices are alright even though they do tend to be on the higher side but given that they carry a selection of brands you cannot easily get elsewhere in the UK it is understandable. The shop staff was not rude per se but when their systems did not work property at checkout they did make it like it was my fault as if my funds were insufficient which was not the case. It is an honest mistake, but the attitude was unnecessary. Otherwise, they left me to shop alone and no bothered me. When I did want to ask a question I was ignored even though I was the only one in store will a basket full of items. I guess it is more important to cater to those who have not yet decided to buy anything and convince them to make a purchase. I am not going to hold this against the shop though it might have been a bad evening for the shop assistants and it was nothing all that bad but compared to the friendliness I experienced from a nearby shop/ sort of competitor I was a bit disappointed and expected more. Overall, I loved their selection of products and being able to shop exclusive brands. The quality of their products is top notch and will definitely shop there again but perhaps will focus more on the online side of things particularly for larger orders.

Frequently Asked Questions About PURESEOUL Carnaby Street - Korean Beauty Shop

Can I try products before buying at Pureseol?

Yes, customers can test products in-store, which is frequently mentioned as a benefit. Testers are available, and staff provide guidance to help you select products suitable for your skin type.

Does Pureseol carry exclusive or hard-to-find Korean brands?

Yes, the store offers a wide range of Korean cosmetics and skincare brands that are not readily available elsewhere in the UK. This variety is commonly noted as a highlight by shoppers.

What payment methods are accepted at Pureseol?

According to reviews, Pureseol only accepts card payments in-store. Cash is not accepted, so plan accordingly before your visit.

About PURESEOUL Carnaby Street - Korean Beauty Shop

Online Stores
Pureseol operates as a retail store specializing in Korean beauty and skincare products, including cosmetics, face masks, moisturizers, and other exclusive brands. The shop is located on Oxford Street, London, and caters to customers interested in both popular and hard-to-find Korean cosmetics through in-person shopping experiences.

The company maintains a physical retail model complemented by an established online store. Customers can browse and test products in-store, with staff available to assist and provide product recommendations. Stocking a broad range of items, the store manages inventory, offers sample products, and facilitates transactions via card payments only.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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