Common themes include praise for exclusive Korean brands, a tidy store environment, and opportunities to test products before buying. The physical location on Oxford Street is often described as convenient, though crowding and a lack of cash payment options are minor drawbacks. While most staff are reported as friendly and efficient, some customers highlight lapses in attentiveness or occasional mistakes with product recommendations or fulfillment.
In summary, Pureseol in London is regarded as a reputable destination for Korean cosmetics and skincare. The store earns repeat visits due to its product variety and staff assistance, with most criticisms relating to one-off service incidents rather than systemic issues.