Several recurring themes shape the company’s reputation. Positive comments emphasize smooth check-in and return experiences, helpful staff who resolve issues quickly, and timely shuttle services between Phoenix airport and the rental location. Conversely, reviewers regularly mention challenges such as long wait times, difficulties with locating or using the shuttle, surprise charges (especially regarding fuel and insurance), and concerns about vehicle maintenance and safety. Communication of policies and transparency appear to need improvement.
In summary, Nu Car Rentals is seen as a convenient, value-driven car rental option in Phoenix, especially appreciated for its personable staff when service goes smoothly. Still, mixed experiences with fees, vehicle condition, and customer support—especially around shuttle logistics and billing disputes—have affected overall trust. The company’s local reputation is characterized by both repeat customers and outspoken critics.