Trustguide floating notification
Get Trustguide AI reviews widget free
Increase sales, trust and credibility with ai.
Mike, Adam and another 21,516 have joined the waitlist.
Ffern logo

Ffern Reviews

Rated 4.5 based on 190 Reviews

Online Stores in London

23 Beak St, Carnaby, London W1F 9RS

Published on
August 19, 2025
Last updated
August 19, 2025

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 60% of Ffern's customers had a positive experience.

Positive
60%
Neutral
10%
Negative
30%

Ratings

As of Based on revies as of

Score

As of Based on revies as of

Got a busrning question about ?

Claim your profile. Tell the world about your key services, industry customers, or other valuable information.

What Customers Are Saying About Ffern?

the team work tirelessly

smells amazing!

more than happy to let you sniff

proactive and apologetic

the whole experience is breathtaking

very well looked after by Ana and Jay

The store is beautiful

packaging was lovely too

very nice, giving me extra stones

Trustguide extracts key phrases from reviews about Ffern and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Customer Reviews

As of Aug 19, 2025, 190 customers have reviewed this business and rated it 4.5 Star out of 5. Trustguide conducted an in-depth analysis of Ffern's publicly available reviews View source

Libby Darling rated Ffern 5 stars
a week ago
This is some text inside of a div block.
This amazing perfume never fails. When every new seasons fragrance arrives, once smelled I’m smitten. The team work tirelessly to produce the top quality product and deliver it in a perfect package; with info as to the ingredients, along with a story to bring a sense of why the perfume has been created. I am huge fan and hope this brand remains a success 💚🩵
Alexa Hinzman rated Ffern 5 stars
5 months ago
I received my order today, this being the first time I have tried Ffern. I was stunned at the quality and thought that went into the packaging and material. Honestly, my favorite birthday gift I got myself. And it smells amazing! It is a scent I would have never thought to have reached for, so it was a pleasure to discover it.
cathy buckley rated Ffern 5 stars
5 months ago
The only place where you can actually smell samples of there biannual perfume releases. I did purchase one of their autumn blends. Sales person was more than happy to let you sniff however as many samples you wish to. I don't think I would subscribe to their ledger, but as long as I was in London, I wanted to sample a perfume.

Reviews Summary

The overall sentiment towards Ffern’s perfume store is largely positive, with customers regularly praising the unique fragrances, detailed product information, and carefully crafted packaging. Many appreciate the ability to sample scents and the personal touch in the store’s ambiance. Several reviewers highlight staff friendliness and helpfulness, specifically mentioning team members in the London location. However, there are critical notes regarding restrictive return policies, product longevity, and challenges with customer service responsiveness, showing a mix of experiences.

Frequent themes include admiration for Ffern’s dedication to natural ingredients, sustainable packaging, and the freshness of each seasonal perfume launch. Positive feedback centers on the knowledgeable staff, transparency in store pricing, and the thoughtful design of both products and the retail environment. Some reviews raise issues with the cost-to-value ratio, subscription clarity, and the persistence required to resolve order or cancellation concerns.

Overall, Ffern is regarded as an innovative perfume retailer in London, valued for sensory detail and customer interaction, but under some scrutiny for rigid policies and perfume longevity. The company’s reputation in the London area is strengthened by unique in-store experiences and product storytelling, though prospective buyers should be aware of return restrictions and subscription terms.
Read more

Frequently Asked Questions About Ffern

Can I sample fragrances before committing to a purchase at Ffern?

Yes, you can sample Ffern’s seasonal perfume releases at their store in London. The staff are accommodating and allow customers to try various samples before making a decision.

Are returns or exchanges allowed if a perfume doesn’t suit me?

Ffern enforces a strict 14-day return window for unopened bottles to minimize waste, and returns are generally not allowed beyond this period. Exchanges are typically not offered except under specific circumstances.

How does the Ffern subscription (ledger) work?

Customers are enrolled in Ffern’s subscription ledger, which sends seasonal perfumes automatically. Some reviewers noted that cancellation requires extra steps by email, so it's important to confirm the cancellation directly with the company.

About Ffern

Online Stores
Ffern is a perfume brand specializing in seasonal, small-batch fragrances, offering both in-person experiences at their retail location and a subscription-based model known as the ledger. Their product range includes perfumes made from natural ingredients, with each new fragrance released periodically and accompanied by detailed information about its composition.

The company operates through a combination of direct retail and membership subscription, allowing customers to sample and purchase products at their London store or receive new fragrances by mail. Packaging is designed with sustainability in mind, and the company provides additional items such as teas and essential oils alongside perfumes. Product launches are communicated clearly with transparent pricing and detailed scent notes.
Expand

How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
Own this business? email us at hello@trustguide.ai.
974307725232991194

How was your experience at Ffern?

Positive sentimentNeutral sentimentNegative sentiment

Top rated companies in Online Stores

Preppers Shop UK logo
Preppers Shop UK

Rated 3.7-Star

electricshop.com logo
electricshop.com

Rated 4.8-Star

Superlec Direct logo
Superlec Direct

Rated 3.6-Star

buyaparcel logo
buyaparcel

Rated 3.7-Star

Feel Good Contacts logo
Feel Good Contacts

Rated 4.1-Star

Ballicom logo
Ballicom

Rated 3.8-Star

Install Trustguide reviews widget on your website
Trustguide floating notification
Show your best reviews to your future customers
95% of your customers read online reviews. Make it easy for them.
Mike, Adam and another 21,516 have joined the waitlist.