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ElekDirect Limited Reviews

Rated 4.4 based on 251 Reviews

5A Parklands, Lostock, Bolton BL6 4SD

Online Stores Bolton

Published on
August 17, 2025
Last updated
August 17, 2025

Reviews Summary

The overall sentiment regarding ElekDirect, an online retailer for electrical appliances, is mixed based on recent customer reviews. Several reviewers highlight effective customer service and satisfaction with product quality and pricing, frequently mentioning helpful team members by name and speedy problem resolution. However, there are also notable negative experiences, particularly related to order issues, non-functional products, and difficulties with communication or after-sales service. Mixed operational changes, such as the move to online-only, are also mentioned.

Key themes that emerge across reviews include competitive pricing, a broad product selection, and, for some, responsive support in resolving concerns such as damaged items or delivery tracking. Positive testimonials often reference pleasant delivery staff and fairness during issue resolution, while negative comments commonly relate to delayed deliveries, poor communication, or perceived lack of responsibility for faulty goods. The company’s approach to after-sales support appears inconsistent, with both strong praise and sharp criticism evident.

Overall, ElekDirect holds a varied reputation as an electrical appliance retailer. While many customers in the UK find value and professionalism in their offerings, others experience frustration with the transition to online-only and unreliable fulfillment or customer responsiveness. Reputation-wise, ElekDirect is recognized for affordability and occasional excellent support, but prospective buyers should remain mindful of potential delivery and service challenges.
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What Customers Are Saying About ElekDirect Limited?

customer service team handled the situation

the delivery drivers were very pleasant

reasonable price

Exceptional products & service

full tracking details and phone calls

I'm happy with it all

Lots of choice

super helpful, spent time with me

Trustguide extracts key phrases from reviews about ElekDirect Limited and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 50% of ElekDirect Limited's customers had a positive experience.

Positive
50%
Neutral
20%
Negative
30%

ElekDirect Limited Ratings

5

As of Based on 251 revies as of Aug 17, 2025

ElekDirect Limited Score

50%

As of Based on 251 revies as of Aug 17, 2025

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Customer Reviews

As of Aug 17, 2025, 251 customers have reviewed this business and rated it 4.4 Star out of 5. Trustguide conducted an in-depth analysis of ElekDirect Limited's publicly available reviews View source

Vic Bee rated ElekDirect Limited 1 stars
a month ago
AVOID THIS COMPANY AT ALL COSTS!! Disgraceful! Sold Me a Broken Fridge and Expected Me to Cover the Cost to Repair or Return!!! I bought a fridge freezer from AO Outlet, ElekDirect, fully aware it would have cosmetic damage. I’m not new to outlet buying. What I did expect, however, was a product that actually worked. What I received was a fridge that wouldn’t even turn on because one of the prongs was missing from the plug. Not bent. Not damaged. MISSING. To make matters worse, I had just lost all my food due to a broken fridge during a heatwave and had a full food shop arriving that day, expecting a working appliance, as advertised. This was after going without a fridge for four days already. I called AO Outlet ElekDirect and was met with complete indifference. Their solution? I could either pay out of my own pocket to get an electrician to fix the plug (yes, really), or return the fridge- at MY expense, losing the delivery cost and more. So I’m being charged more money for their failure to send me a working product? How is this acceptable? They sold me a non-functional fridge and then tried to wash their hands of all responsibility. This isn’t “cosmetic damage”, this is non-functional electrical goods being passed off as “working”. Absolutely disgraceful. Avoid this company unless you enjoy wasting time, money, food, and being treated like an inconvenience when they mess up.
lisa mcloughlin rated ElekDirect Limited 1 stars
a month ago
Really sad that's it's gone online only as it's good to be able to see what you are buying. We have bought a lot from here over the years
A H rated ElekDirect Limited 5 stars
a month ago
⭐️⭐️⭐️⭐️⭐️ I recently purchased a fridge freezer from Elek Direct and, although the item arrived with some unexpected damage, I was extremely impressed with how their customer service team handled the situation. They responded promptly, communicated clearly, and showed real professionalism in resolving my concerns. A partial refund was agreed upon fairly and without unnecessary delays. It’s rare to find customer service that’s both fast and genuinely helpful — thank you to the team at Elek Direct for making a stressful issue much easier to deal with. Highly appreciated!

Frequently Asked Questions About ElekDirect Limited

What happens if an item arrives with unexpected damage?

In cases where appliances arrive with unexpected cosmetic or minor damage, ElekDirect customer service has been described as responsive. Some reviews mention prompt communication and fair solutions, such as partial refunds, to address issues identified at delivery.

How does delivery tracking work with ElekDirect orders?

Customers report receiving full tracking information and direct phone calls from delivery drivers before arrival. This notification process helps coordinate deliveries and provides updates on order timing.

Is ElekDirect still operating a physical warehouse store?

No. Multiple reviews confirm that ElekDirect's warehouse is now closed to public visits. All purchasing and product selection is handled through their online platform.

About ElekDirect Limited

Online Stores
ElekDirect is an online retailer specializing in the sale of electrical appliances, including items such as fridge freezers, washing machines, cookers, and televisions. The company operates primarily through a digital platform, providing access to a variety of new and cosmetically damaged products at reduced prices.

ElekDirect sources stock and lists available appliances on its website, managing sales and order processing online. Deliveries are handled directly, often with their own team, and customer communications, including after-sales support and issue resolution, are conducted remotely via phone or email. The warehouse is no longer open to the public, transitioning operations to a fully online model.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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