77 Diamonds
77 Diamonds

77 Diamonds Reviews Summary

Jewellers | London

What do customers say about 77 Diamonds?

As of Jan 29, 2024, 529 customers have reviewed this business and rated it 4.6 Star out of 5. The following report provides an in-depth analysis of customer reviews collected.

Source: This report was produced by TrustGuide based on a randomly selected sample of 10 publicly available reviews, sorted by relevance. See source

Created by
Trustguide AI
Published on
January 29, 2024
Last updated
March 13, 2024

Overall Reputation

Based on the selected reviews, Trustguide has assessed this business as follows:
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Customer Satisfaction Rate
Trustguide uses AI for unbiased and objective review summaries. We strive for accuracy but aren't responsible for source material or decision outcomes.

77 Diamonds's customer reviews analysis

The overall company reputation of 77 Diamonds appears to be positive, with many customers praising the exceptional customer care and high-quality products. The reviews reflect that customers have had personalized, knowledgeable guidance throughout the purchasing process, from selection to final sale. The prompt and supportive aftercare service is also a notable aspect of the customer experience. However, there are some critical reviews mentioning after-purchase issues such as premature dulling of products and unsatisfactory responses from customer service, especially concerning complaints and aftercare support. This dichotomy suggests that while the initial experience appears generally favorable, there may be inconsistencies regarding post-purchase experiences and the company's handling of issues that arise thereafter.

Positive Feedback

Key positive aspects of customer feedback for 77 Diamonds include the commendable customer service experience where sales representatives are described as well-informed, patient, friendly, and helpful. Customers seem to be particularly satisfied with the guidance provided during the selection process and the customizability options that accommodate budget considerations. The quality of the jewelry itself receives praise, with numerous customers satisfied with the craftsmanship of both engagement and wedding rings. Complimentary services, such as champagne on special occasions and reminders about free resizing offers, further enhance the overall positive customer experience, underpinning the company's attentiveness to clients' needs.

Concerns and Threads

Despite many positive reviews, 77 Diamonds does face criticism focused primarily on their after-sales service and product durability. Customers have reported their dissatisfaction when facing issues post-purchase, such as premature dulling of rings and poor response from customer service. One review in particular highlights a concerning absence of hallmarking on a platinum ring, paired with an inability to elicit any response from the company once the product was received. Instances of receiving incorrect items, multiple dispatch errors, and a general lack of urgency or accountability in resolving customer issues significantly tarnish the company's reputation. This indicates an area where the company could improve, ensuring that their aftercare is as commendable as the initial purchase experience.

Frequently asked questions about 77 Diamonds

What support does 77 Diamonds offer after purchasing a product?

77 Diamonds provides aftercare services including the option for a free resizing if required. However, feedback on post-purchase support is mixed, with some customers highlighting a lack of timely responses to issues.

Do 77 Diamonds products come with a guarantee of quality?

Many customers have asserted that the quality of 77 Diamonds' products is high. Issues raised concerning product durability suggest it may be beneficial for prospective customers to inquire about quality guarantees and service options available should issues arise.

How does 77 Diamonds handle complaints or issues with orders?

While some customers have reported satisfactory resolutions to their concerns, there are instances where the response to complaints has been critiqued. Customers have experienced difficulties in communication and rectifying order mistakes. It is advisable for customers to discuss the company’s policies for handling these situations prior to purchase.

Recent customer reviews and testimonials for 77 Diamonds

77 Diamonds
Andrew Glen - Williamson
9 months ago
I bought the engagement ring for my fiance from 77 Diamonds. The customer care was exceptional, and I was expertly guided through the process from start to finish. Once the ring arrived, the quality was second to none. It was absolutely perfectly crafted and packaged beautifully. I was so happy, when the time came, my fiance and I ordered our wedding bands from here too. Again, the service was flawless. We went in for an appointment where we were guided through the many options before we selected our perfect bands. We are very happy with them and they are so elegant and beautifully made. Thank you!
77 Diamonds
Matt Lowe
a week ago
Recently had an appointment with Alexandra, who was well informed, patient and incredibly friendly. She answered all of our questions and was very open about the diamond and jewellery industry. We didn't feel pressured at all and the aftercare received following the appointment was also amazing. This gave us great confidence in 77 Diamonds' processes, which is not something we felt at other jewellers. Would highly recommend to anybody wanting fair, honest and knowledgeable advice on rings and diamonds.
77 Diamonds
James Norris
4 days ago
I had a great experience with 77 Diamonds. Alexis was very helpful through the selection process, sharing lots of knowledge about diamonds and what to look for in different cuts. The production time was really short and pick up/support was excellent. I can't recommend enough!
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About 77 Diamonds


Located in the heart of Mayfair, London, we are a luxury jeweller with a simple aim: To bring simplicity, clarity, choice and value to the diamond engagement ring and jewellery buying process.With unrivalled, direct access to over 80% of the world's finest polished diamonds, we deliver delicately crafted, high quality engagement, eternity and wedding rings as well as earrings, bracelets and necklaces - taking design inspiration from a variety of genres from modern through to classic and vintage.Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage going back four generations.