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Unbiased Reviews

Rated 3.2 based on 46 Reviews

Financial Services in London

32-38 Saffron Hill, London EC1N 8FH

Published on
August 5, 2025
Last updated
August 5, 2025

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 20% of Unbiased's customers had a positive experience.

Positive
20%
Neutral
10%
Negative
70%

Ratings

As of Based on revies as of

Score

As of Based on revies as of

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What Customers Are Saying About Unbiased?

contacted me in a timely manner

was great and understood

very professional and polite

excellent advice

put me in touch with a advisor

Trustguide extracts key phrases from reviews about Unbiased and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Customer Reviews

As of Aug 05, 2025, 46 customers have reviewed this business and rated it 3.2 Star out of 5. Trustguide conducted an in-depth analysis of Unbiased's publicly available reviews View source

P C rated Unbiased 1 stars
2 months ago
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Ii would have been courteous of the person that made contact to kept in contact. If a rejection is submitted at least tell the potential mortgagee rather than keeping them in the dark. Will not be using the service again unfortunately.
Jeffrey Spiers rated Unbiased 1 stars
6 months ago
as an individual trying this site (having been recommended it), and looking for help with the maturity of a workplace pension, I was disappointed. I tried twice, to get connected to an IFA. Both times I heard back from a RESTRICTED Financial Advisor/company who were only interested in peddling their own wares. My enquiry obviously created a ‘lead’ which gets SOLD on (I wasn’t aware of this). There is obviously an agenda here. Unbiased seems to be a misnomer. I’d try a third time, but not keen to get my details sold off to specific companies with seemingly no chance of getting connected to a genuine IFA
Andrew Sweeting rated Unbiased 5 stars
6 months ago
I was looking for a financial advisor so entered my details on the Unbiased website and was paired with a company that contacted me in a timely manner. The advisor who turned up was great and understood exactly what My needs were.

Reviews Summary

Review sentiment towards Unbiased, a financial advisor platform, is predominantly negative, with some isolated positive feedback. Reviewers commonly point to issues such as poor communication from matched advisors, high lead costs, and a lack of transparency regarding business practices. Criticisms include increased prices, limited refund policies, and inconsistent lead quality, which have led several professionals and businesses to discontinue using the service.

Patterned feedback highlights recurring frustrations with the quality and relevance of leads sourced via Unbiased, with many professionals finding a low conversion rate and reporting a lack of genuine client inquiries. Concerns about subscription models, refund difficulties, and the vetting of both advisors and leads are mentioned multiple times. While occasional users did have positive interactions with individual advisors, such mentions were outnumbered by those experiencing discontent with the platform's value.

Overall, Unbiased's reputation among both consumers and professionals in the financial services sector is mixed to negative. The most reliable trust signals come from users who established personal contact with specific advisors; however, ongoing price increases and perceived decline in service quality limit broader customer confidence. The platform's business model may resonate with some but causes frustration for many in the UK market.
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Frequently Asked Questions About Unbiased

Are the leads provided by Unbiased always relevant?

No, multiple reviews describe a high occurrence of irrelevant, geographically distant, or low-quality leads. Professionals note a low rate of meaningful client inquiries and have concerns about the conversion potential of many leads received.

Can I get a refund for poor-quality or unreachable leads?

Refunds are limited on Unbiased. Reviews mention that leads which are unreachable or do not meet expectations often do not qualify for a refund, and the refund process is slow and sometimes unsuccessful for small firms.

How does Unbiased charge for its services?

Unbiased charges professionals a monthly subscription, along with additional fees for each lead accepted. Recent changes have increased both the base subscription and per-lead costs, and there are minimum contract periods for some users.

About Unbiased

Financial Services
Unbiased connects individuals seeking professional financial, accounting, and advisory services with relevant companies or advisors in the United Kingdom. The platform primarily operates as an online marketplace, providing access to professionals such as financial advisors, accountants, and related service providers through digital lead generation and matching processes.

Unbiased functions by collecting consumer inquiries online and distributing them as leads to subscribed professionals who pay monthly fees and additional per-lead charges. Advisors and firms respond to leads within set timeframes to connect with potential clients. The platform does not directly vet individual inquiries in detail and typically offers limited refund provisions for unsuitable leads.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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