Ulta Beauty Reviews

The overall sentiment for Ulta Beauty in Rome is mixed, with both positive and negative experiences highlighted by recent reviewers. Many customers describe staff as friendly, knowledgeable, and helpful, often singling out individual employees like Kerstin, Summer, Amanda, Maribella, and Griffin for exceptional assistance and professionalism. However, there are also pointed criticisms of customer service, particularly when it comes to product exchanges and staff attentiveness, as well as alarming reports of discriminatory behavior experienced by some patrons based on race.

Frequent themes include appreciation for staff expertise, memorable personal interactions, and effective product recommendations, especially in the fragrance and skincare departments. Several reviewers mention prompt service and willingness to go above expectations. Conversely, some customers encountered neglect or unhelpful attitudes when seeking assistance, and a concerning pattern of racial insensitivity appears in multiple comments about the environment and treatment of African American shoppers.

In summary, Ulta Beauty in Rome, Georgia is seen by many as a destination for knowledgeable staff and strong service, but negative accounts of exclusion and poor issue resolution damage its reputation. Prospective local customers may receive excellent service, but experiences are inconsistent and management attention to customer equality and staff training could address key concerns. (Word count: 157)

Ulta Beauty is a national cosmetics and beauty retailer specializing in a wide variety of personal care products, including skincare, makeup, fragrances, and salon services. The store carries multiple brands and product lines, offering both self-service retail and in-store beauty consultations at physical locations.

Ulta Beauty locations typically operate with sales associates and specialized beauty advisors who assist customers with product selection and application advice. Services include in-store shopping, cosmetic services like brow shaping, and product returns. The operational model is focused on walk-in retail, with staff assigned to various product areas and customer-facing roles.