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Tui Holiday Superstore Reviews

Rated 4.2 based on 259 Reviews

Travel Agencies in Birmingham

20 Fort Pkwy, Birmingham B24 9FP

Published on
March 12, 2024
Last updated
July 10, 2025

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 80% of Tui Holiday Superstore's customers had a positive experience.

Positive
80%
Neutral
Negative

Ratings

As of Based on revies as of

Score

As of Based on revies as of

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What Customers Are Saying About Tui Holiday Superstore?

Trustguide extracts key phrases from reviews about Tui Holiday Superstore and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Customer Reviews

As of Jul 10, 2025, 259 customers have reviewed this business and rated it 4.2 Star out of 5. Trustguide conducted an in-depth analysis of Tui Holiday Superstore's publicly available reviews View source

Jenny Cleghorne rated Tui Holiday Superstore 5 stars
a week ago
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Very good customer service. Came in not knowing what we wanted or where to go with a set budget. Julie set us up with a great deal, with everything we wanted with a smile on her face. 2very happy customers today.
Mr&Mrs Worrell rated Tui Holiday Superstore 5 stars
a week ago
Honestly, I wouldn’t book at this particular store. Majority are amateurs and a bunch of teenagers not knowing what they’re doing. We booked to go to Jamaica in January 2024, and we initially booked with Jo. It was all great until we tried to book a seat for a child at a later date and the advisor who we was in store (looked about 20, and no experience in booking whatsoever) said she didn’t know we could book a child in premium… ??? Honestly??? Then whom ever these advisors speak to on the phone has no clue how to do it either so just made a whole load of excuses why they couldn’t even though we had the price and seat number…. The manager either Emma or Amy… again, seemed to be inexperienced and refused to get involved and just told our advisor to call again to speak to some else…. When I made a formal complaint about it, the email said 28days, when 28days came she said oh sorry it was supposed to say 28 working days… So to cut the long story short…. DO NOT BOOK WITH THESE BUNCH OF TEENAGERS. They have know knowledge or even like to admit they were wrong.
Ask_Y rated Tui Holiday Superstore 5 stars
a week ago
Walked in without a plan, walked out with a wonderful deal on a cruise. Julie was great. We had a budget and Julie helped to make sure we got the most for our money. Sharing her personal experience of cruises helped us decide on specifics. TUI is a good company, however, it's their staff that really make the company shine. Have a wonderful Honeymoon Julie.

Reviews Summary

The reviews for TUI Holiday Superstore provide a mixture of positive and negative feedback that collectively shape the company’s reputation. Enthusiastic endorsements frequently applaud representatives like Julie, Lisa, Rae, Phoebe, Caitlin, Kim, Rachael, and Jessica for their excellent customer service, knowledge, and helpfulness in finding great deals within customers' budgets. Such instances of staff going the extra mile contribute to a perception of quality and reliability. However, there are notable criticisms as well, including a particularly negative experience cited by a customer perturbed by what they perceived as a lack of experience among staff members leading to service shortcomings and frustrations regarding a booking for a child in premium seating. This inconsistency in customer experience suggests a fluctuation in service quality, potentially tied to individual staff competencies. Recurrent themes include staff knowledge and helpfulness, value for money, and satisfaction with deals secured, indicating that these are influential factors in shaping the reputation of TUI Holiday Superstore.

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Frequently Asked Questions About Tui Holiday Superstore

How knowledgeable are the staff at TUI Holiday Superstore?

Most reviews suggest that the staff at TUI Holiday Superstore are knowledgeable and skilled in providing travel advice and finding suitable holiday deals. However, there have been isolated instances where the staff's lack of experience has been called into question.

Can TUI Holiday Superstore provide good value for my budget?

Many customers report that TUI Holiday Superstore’s staff are adept at finding holiday packages that fit within their budgets and often exceed their expectations in terms of value, indicating a tendency of the company to offer competitive deals.

What should I do if I experience issues with my booking?

If you encounter any issues with your booking, it’s recommended that you contact the store directly. If the matter isn't resolved to your satisfaction, you can file a formal complaint as there are procedures in place to address such issues.

About Tui Holiday Superstore

Travel Agencies

We're part of TUI Group - one of the world's leading travel companies. And all of our holidays are designed to help you Live Happy.

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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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