The overall company reputation of ROX - Diamonds & Thrills, as reflected in the customer reviews, can be characterized by a commitment to exemplary customer service and a personalized, pressure-free shopping experience. Staff members such as Kevin, Giulia, Natasha, Chelsea, Archie, Wiktoria, and Lauren receive special mention for their outstanding support. Employees are praised for their deep knowledge of products, ability to elucidate the finer points of jewelry selection, and for providing consistent communication and updates throughout the purchase process. The attentiveness of the staff seems to create a sense of ease and confidence among customers, many of whom appreciate the warm hospitality, including complimentary drinks and a considerate atmosphere. The service is frequently described as above and beyond, with customers highlighting responsiveness outside standard hours and assistance with custom design requests. The reviews suggest that the overall customer experience at ROX is marked not just by the quality of the merchandise, but significantly by the quality of customer care.
Key positive aspects of customer feedback for ROX include the high level of personalized service received, with staff members repeatedly commended for their approachability, expertise, and patience. The knowledge of employees, particularly regarding diamond classifications and ring features, is highlighted as a distinguishing factor that aids customers in making informed decisions. Numerous reviews express gratitude for the non-pressurized environment and the staff's willingness to accommodate customer needs, such as answering queries after hours and keeping them updated on their purchases. The shopping experience at ROX is often associated with a sense of luxury and care, underscored by the offering of complimentary drinks and a relaxed atmosphere. This contributes to making the process of selecting and purchasing jewelry enjoyable and memorable. Furthermore, the efficient communication and follow-through on services, such as crafting custom rings and timely delivery, have resulted in high customer satisfaction and the intention to return for future purchases.
While the reviews provided do not express significant negative feedback, it can be inferred that the sophisticated ambiance of the store initially intimidated some customers, suggesting the importance of maintaining an approachable atmosphere. The mention of feeling overwhelmed upon arrival implies that first impressions are critical and must be managed to ensure an inclusive environment for all clientele. Moreover, one review references delays encountered with a financing service (V12), indicating that while the staff's response was commendable, operational processes such as partnerships with third-party services should be monitored to ensure they do not detract from the overall positive customer experience. Such isolated instances of misgivings, although minor and effectively addressed by the staff, remind the company to continually refine the customer's journey from the outset and across all touchpoints.
Absolutely. According to customer testimonials, ROX staff, including both sales and service teams, are known for their extensive knowledge and patience, guiding prospective buyers through the intricacies of jewelry selection without pressure.
ROX seems to excel in post-purchase support, as evidenced by reviewers praising the consistent communication regarding status updates, timely responses to inquiries, and assistance with any follow-on services, like ring resizing.
While the ambiance of ROX is often described as sophisticated, the reviews suggest that the initial impression of exclusivity is quickly balanced by the friendly, personal approach of the staff, which aims to make all visitors feel at ease.
ROX - Diamonds & Thrills is an award-winning British luxury jeweller producing some of the UK's most spectacular jewellery, engagement rings, and retailing the world’s most sought-after luxury watches. ROX Edinburgh, in the heart of the New Town, offers a magnificent shopping experience. Browse in-style for exceptional diamond engagement rings, designer jewellery, and Hublot luxury watches. Inside this classy boutique, you’ll also find the ROX Thrill Room with an exclusive Moët & Chandon Champagne bar.
