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New Balance Reviews

Rated 4.3 based on 1130 Reviews

Sports Shops in London

287-291 Oxford St, London W1C 2DR

Published on
January 10, 2024
Last updated
July 10, 2025

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 80% of New Balance's customers had a positive experience.

Positive
80%
Neutral
Negative

Ratings

As of Based on revies as of

Score

As of Based on revies as of

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What Customers Are Saying About New Balance?

Trustguide extracts key phrases from reviews about New Balance and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Customer Reviews

As of Jul 10, 2025, 1130 customers have reviewed this business and rated it 4.3 Star out of 5. Trustguide conducted an in-depth analysis of New Balance's publicly available reviews View source

A rated New Balance 5 stars
a month ago
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The store manager was great. She helped me refund the 550s due to a fault with the toe area yesterday. I did ask for her name so I can name her here but she mentioned HR policy :). Regardless thanks for your help and no hassle with the process. Big fan of NB and will be coming for other pairs of shoes when needed.
Mike Hill rated New Balance 5 stars
2 months ago
If this is supposed to be the flagship, it’s a big disappointment. Little stock to choose from, staff more interested in chatting to themselves rather than helping their customers. I asked to try on a size 9, the girl disappeared for ages then returned without the shoes, I made my exit. No idea of customer service, what does this say about the management. Strongly recommend you go elsewhere
Jessica Isufaj rated New Balance 5 stars
2 months ago
I went in the store looking for 550s and Angela helped me out. She was really smiley and so helpful, i was very pleased with my experience because of her. I’ll definitely be going back there to buy more new balance trainers.

Reviews Summary

The overall reputation of the New Balance Global Flagship Store on Oxford Street is a mixed one, relying heavily on the caliber of individual staff interactions and stock availability. A few reviews laud the outstanding customer service received from specific staff members, citing their knowledge, helpfulness, and friendliness. These employees seem to embody the company's customer service ethos, leaving customers satisfied and eager to return. Nevertheless, other reviews point to a significant systemic issue: staff disengagement and inattentiveness. Customers have reported feeling neglected as employees engage in conversations among themselves rather than attending to shopper needs. This behavior appears at odds with the expectations of a flagship store, where exemplary customer service should be standard. Another frequent criticism concerns the deficient stock levels, with customers expressing frustration at not finding desired items or sizes, raising concerns about inventory management. Complaints about slow service and lack of gratitude toward customers completing purchases can tarnish the store experience and thus the brand's reputation.

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Frequently Asked Questions About New Balance

Can I expect a wide range of New Balance products at the Oxford Street Flagship Store?

While the store does offer a variety of New Balance products, including exclusive 'Made in USA' and 'Made in UK' shoes, some customers reported limited stock availability for specific models or sizes. It is advisable to check in advance for the availability of the particular item you are interested in.

What kind of customer service should I expect at the store?

Customer experiences with the service at the New Balance Oxford Street Flagship Store vary. While some staff members receive high praise for their attentive and knowledgeable service, other reviews suggest a potential issue with staff being unapproachable and preoccupied with their conversations, which could impact your service experience.

Do I have to order online if the store doesn't have my size?

Some customers feel disappointment at having to order online after not finding the right size or model in the store. If you prefer not to buy online, it may be worth contacting the store before your visit to inquire about the availability of the specific shoe and size you're seeking.

About New Balance

Sports Shops

Chain retailer stocking house-brand athletic footwear, apparel & accessories for all ages.

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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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Mike, Adam and another 21,516 have joined the waitlist.