Frequent themes among reviewers include the staff’s helpfulness, smooth application processes, and speed of funding. Several customers highlight specific team members who went the extra mile or enabled quick access to business capital. The company also earns repeat business from returning clients. Detractors raise concerns about aggressive marketing calls and stress the importance of closely reviewing lending terms. Concerns about regulation and complaint handling are also voiced.
Overall, Love Finance is regarded as a responsive and effective business finance provider, especially valued by small businesses that may struggle to find options elsewhere. In the UK finance sector, they stand out for securing funding despite challenging applicant backgrounds, with many clients reporting repeat or straightforward experiences. Negative feedback exists, mainly regarding staff competency and sales tactics, but the majority of reviews reflect successful outcomes.