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H. Samuel Reviews

Rated 4.6 based on 1027 Reviews

Jewellers in London

Circus, 250 Oxford Street Oxford, London W1C 1DJ

Published on
September 11, 2025
Last updated
September 11, 2025

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 50% of H. Samuel's customers had a positive experience.

Positive
50%
Neutral
0%
Negative
50%

Ratings

As of Based on revies as of

Score

As of Based on revies as of

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What Customers Are Saying About H. Samuel?

went above and beyond

no pressure and no shady tactics

attentive and helpful

very happy with the service

good patience and serving skills

wonderful and very kind

customer service was excellent

incredibly patient and attentive

Trustguide extracts key phrases from reviews about H. Samuel and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Customer Reviews

As of Sep 11, 2025, 1027 customers have reviewed this business and rated it 4.6 Star out of 5. Trustguide conducted an in-depth analysis of H. Samuel's publicly available reviews View source

Lusiana Lim rated H. Samuel 1 stars
a month ago
This is some text inside of a div block.
She didn't seem to want to serve me well as a customer I don't think I asked for much I just came, bought a watch and saw some accessories that might catch my eye, she suggested to buy some kind of insurance for my watch too because it was cheap and she could give me a discount and I didn't want to and she said are you sure? I was very sure and she replied that she wouldn't give me a discount if I didn't buy insurance then I said it was written there that there was a discount and she with an unhappy face looked there and checked the price then I saw some accessories she called me to pay using a card or cash, I hadn't even finished shopping and she already seemed to want to throw me out of the store she didn't even ask if I wanted the watch altered or not. She just look like not happy after I finish pay and go. So rude
Alexander James rated H. Samuel 5 stars
3 months ago
Staff went above and beyond to help me buy a watch that I couldn't find in stock anywhere. Purchased it over the phone and I even bought an insurance plan, with no pressure and no shady tactics. Haven't even received my watch yet, as I only bought it today, however, due to the excellent service I received, its only right to write this review. Thanks again.
Rakiya Charles rated H. Samuel 3 stars
3 months ago
I've had many jewelery bought and gifted to me over the years. The majority lasting a long time but recently facing a nightmare with a chain that has broken several times. Glad I got insurance and recommend you do as well! Staff are generally attentive and helpful. The Westfield E20 store is the one of the better branches.

Reviews Summary

Overall, customer sentiment for H.Samuel jewellery store is mixed, with notable positive and negative experiences. Several reviews highlight staff members—particularly Diana, Jessy, Salem, and Hazera—who deliver highly attentive, friendly, and professional service. Customers cite moments when staff went above and beyond, excellent product knowledge, and positive support during difficult purchase decisions. However, there are several criticisms concerning rudeness and lack of engagement from other staff, such as perceived pressure selling, unwillingness to help, and dismissive behavior.

Most positive themes focus on staff patience, product expertise, and genuine effort to assist, especially in London locations like Oxford Street, Westfield E20, and Oxford Circus. Named staff are credited with making customers feel valued and creating memorable shopping experiences, while unfriendly or dismissive service is called out at other times. The product range and helpfulness with insurance questions also appear as recurring topics.

In summary, H.Samuel in London has a reputation for pockets of standout customer service, balancing with reports of disappointing and unhelpful interactions. The company’s reputation is strengthened by several specific staff praised for professionalism and care, though issues with inconsistency and staff conduct impact some customers’ confidence.
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Frequently Asked Questions About H. Samuel

Are staff members at H.Samuel's London stores helpful and patient?

Many reviews mention that staff, particularly those named Diana, Jessy, and Hazera, show patience, professionalism, and willingness to assist. However, experiences may vary—some reviewers have encountered unhelpful or dismissive attitudes from other team members.

Does H.Samuel offer product insurance and is it recommended?

Yes, product insurance is offered at purchase. Several customers found it beneficial, especially for frequently used jewellery. Staff may recommend insurance, but some customers felt pressured during the process. Review terms and decide based on your needs.

Can purchases and returns be made easily at H.Samuel stores?

Customers report being able to purchase both in-store and by phone. Returns are generally accepted, though experiences with staff assistance during returns vary. It’s advisable to check in-store policies and communicate your preferences clearly for a smoother process.

About H. Samuel

Jewellers
H.Samuel is a retail jewellery store specializing in the sale of watches, rings, necklaces, and accessories. It operates physical storefronts, primarily serving customers directly in person across various branches, including locations in London such as Oxford Street and Westfield E20.

The company’s operations involve customer-facing staff who assist with product selection, insurance options, and returns. Sales transactions take place in-store and, in some cases, over the phone. Staff frequently guide customers through viewing collections, provide personal recommendations, and handle product-related queries or after-sales service.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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