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Equifinance Reviews

Rated 1.9 based on 15 Reviews

Financial Services in London

3rd Floor, East One Building, 22 Commercial St, London E1 6LP

Published on
September 6, 2025
Last updated
September 6, 2025

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 30% of Equifinance's customers had a positive experience.

Positive
30%
Neutral
10%
Negative
60%

Ratings

As of Based on revies as of

Score

As of Based on revies as of

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What Customers Are Saying About Equifinance?

really helpful

the whole process was seamless

quick to respond to emails

quick to lend

would recommend

have always helped us

helping us again

Trustguide extracts key phrases from reviews about Equifinance and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Customer Reviews

As of Sep 06, 2025, 15 customers have reviewed this business and rated it 1.9 Star out of 5. Trustguide conducted an in-depth analysis of Equifinance's publicly available reviews View source

Jonny H rated Equifinance 5 stars
a year ago
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Really impressed with the service we received from Equifinance through our broker. It’s a shame to see a couple of negative reviews - this certainly wasn’t our experience. Had to speak with customer services a couple of times, who were really helpful. The whole process was seamless. No issues at all. Everything was clear to us and there were no hidden costs. My credit was not affected by taking out the loan, it’s actually gone up. Would highly recommend.
Hayley Capel rated Equifinance 1 stars
11 months ago
Had a snotty letter from this tin pot organisation threatening me with a field agent visit for £9.25 arrears......yes I said £9.25...not £925.....or £9250...........£9.25...which I have no idea how they have calculated this because the payment is £219 per month and I always pay £220 so should be maybe a couple of quid in credit! It stated that a field agent would be attending my property if I did not phone them with in 2 working days of the date of the letter. News flash, Equifinance, 1st class post in this country does not mean next day any more, a testimant to this is the fact your letter arrived on the morning of 21st of September and the date of the letter is the 18th.....that's my first issue. The second issue is that the purpose of the 'field agent vist' is to agree an affordable payment plan............for £9.25, new income and expenditiure details and an affordability check 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣..........for £9.25! What will I be charged for this utterly ridiculous 'field agent vist' between £75 and £125!!!! Not happening Equifinance if you dare send anyone to my property for an arrears amount of less than £10 I will be making a formal complaint to the Financial ombudsman service! You are not allowed to use bullish scare tactics like this. Can I suggest that rather than you sending what is clearly a generic letter which appears to have not even been reviewed by an actual person, (I say that and I really hope that's the case because the postage, paper, ink and envelope will probably have cost more that the actual 'arrears') you use your common sense and either capitalise or leave on the account! You are an absolute joke, no other mortgage company would even bother writing for that pathetic amount......which again I have no idea how you have calculated it because I always pay 'pence' over! I have now paid £25 so should be £15.75 in credit!!! Please make sure this is checked by a real live person because as I have stated above if you waste my time with a field agent visit and try to make me pay a comparatively stupendous amount of money for an unecessay visit, a full complaint will be made! We are putting our house up for sale within the next month and are currently in the process of getting the mortgage sorted for the purchase of a new house and I have to say I will never have dealings with an absolutely ridiculous company such as yours ever again! Utterly ridiculous!
Mike Moo rated Equifinance 4 stars
11 months ago
We've had a 2nd charge mortgage with these guys. Lots of negative reviews but we've found them really helpful. There were some issues with repaying loans (from the other lender not equifinance) and equifinance were quick to respond to emails and help me get to the bottom of the issues. Their charges are a little high but they were quick to lend which was really helpful. If you're looking for a quick solution then I would recommend.

Reviews Summary

The overall sentiment toward Equifinance, a financial service company, is predominantly negative based on recent customer reviews. While a few reviewers describe positive experiences such as a seamless process and responsive customer service, most feedback highlights significant frustrations. Commonly mentioned issues include aggressive debt collection communications for minor arrears, difficult and unhelpful customer service interactions, and dissatisfaction with loan interest rates and transparency. Several reviewers specifically caution others against using the service, citing regret and negative impacts on credit scores.

A frequent theme in the reviews is the perception of poor customer service, with multiple customers reporting ignored requests, accusatory communications, and a lack of listening to client concerns. Complaints about high interest rates and fees, as well as account management issues like lack of online access, recur across the feedback. Positively, there are some mentions of fast loan delivery and clarity in the process, but these are outweighed by reports of distress over charges and communication practices.

Overall, Equifinance is regarded as a controversial choice for financial services, with its reputation in the UK (where postal delays are discussed) shaped by polarized experiences. While it attracts some repeat users seeking solutions when mainstream lenders decline applications, the company faces reputational challenges due to customer dissatisfaction with its service approach and fee structures.
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Frequently Asked Questions About Equifinance

Is the loan process with Equifinance quick and straightforward?

Some reviewers mention that getting a loan through Equifinance is fast and the application process is seamless. However, others advise careful review of terms and conditions due to concerns about interest rates and fees.

How does Equifinance handle small arrears or missed payments?

According to reviews, Equifinance sometimes issues formal communications for even very small arrears and may mention the involvement of field agents, which some customers find excessive or distressing.

Can I manage my Equifinance account online?

Based on one review, customers may be unable to access or manage their accounts online. Account management is primarily conducted through direct communication with customer service.

About Equifinance

Financial Services
Equifinance provides secured loans and second charge mortgages, primarily to customers who may not qualify through traditional lenders. The company operates within the financial services industry, offering lending products such as debt consolidation and home equity loans via brokers and direct customer interactions.

Equifinance processes applications by partnering with brokers and supports customers through phone and email communications. The company manages loan servicing, repayment, and account updates internally. Customers interact with customer service for support, application updates, and to resolve repayment or account concerns. Loan terms, interest rates, and repayment conditions are established during the lending process.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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