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Cutter & Squidge Reviews

Rated 4.3 based on 2428 Reviews

Bakeries in London

20 Brewer St, London W1F 0SJ

Published on
August 1, 2025
Last updated
August 1, 2025

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 70% of Cutter & Squidge's customers had a positive experience.

Positive
70%
Neutral
0%
Negative
30%

Ratings

As of Based on revies as of

Score

As of Based on revies as of

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What Customers Are Saying About Cutter & Squidge?

amazingly delicious cake

food was delicious

absolutely delicious

Chocolate fudge cake was delicious

tasted fresh and not sickly

The staff couldn’t have been nicer

absolutely divine & the textures work so well together

Trustguide extracts key phrases from reviews about Cutter & Squidge and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Customer Reviews

As of Aug 01, 2025, 2428 customers have reviewed this business and rated it 4.3 Star out of 5. Trustguide conducted an in-depth analysis of Cutter & Squidge's publicly available reviews View source

Azra Maliha rated Cutter & Squidge 5 stars
a month ago
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Ordered from Scotland for our first Father's day and had 5 star experience with Cutter & Squidge. I was really scared for a while about the taste and delivery condition but they surprised me. Very quick and perfect delivery and amazingly delicious cake. My husband loves red velvet cake and he says this is one of the finest he ever had. Absolutely made our Father's day💕🩷
Sidouille La fripouille rated Cutter & Squidge 5 stars
a month ago
We came to Cutter & Squidge for afternoon tea and had a lovely time! The place is charming and the food was delicious, both the traditional and vegan versions. It was a hearty meal so we took the cakes away for later. The service was perfect, everyone was lovely to us! 💖
N S rated Cutter & Squidge 5 stars
a month ago
Have not visited the restaurant, however, we ordered our wedding cake from Cutter & Squidge in June 2025. The cake was delivered without issues, customer service was great and the cake itself was absolutely delicious. The chosen flavours were Double Choc Salted Caramel and Raspberry - perfect for a summer wedding!

Reviews Summary

Overall, customer sentiment for Cutter & Squidge bakery is predominantly positive, with many reviewers praising the quality of cakes, smooth delivery experiences, and attentive customer service. Favorites include red velvet, chocolate fudge, and specialty cakes for celebrations such as weddings and birthdays. However, a few reviewers expressed dissatisfaction with product presentation or the delivery service, particularly issues with courier handling and inconsistencies between the advertised and received cakes.

Common patterns in reviews include repeated recognition of delicious flavors and satisfying textures in both regular and vegan cake options. Customers highlight the friendly demeanor of staff, timely deliveries, and the bakery's ability to maintain freshness even through challenging conditions, such as shipping during a heatwave. At the same time, two reviews emphasize shortcomings like dryness or lack of flavor, and disappointment with value for money when compared to other bakeries.

In summary, Cutter & Squidge has established a strong reputation as a bakery in London for delivering high-quality cakes and positive service, with many customers eager to return for future orders. Trust in their delivery process and taste experience is evident, though a small portion of customers highlight potential improvements in product consistency and external courier performance.
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Frequently Asked Questions About Cutter & Squidge

Does Cutter & Squidge offer vegan options?

Yes, customers mention that both traditional and vegan afternoon tea options are available. Reviewers praise the vegan versions for their quality and satisfying portions.

Is the delivery service reliable for long-distance or special occasions?

Most reviewers report prompt, well-packaged delivery—even for distant orders or warm weather conditions. A minority experienced issues related to the third-party courier's handling.

What are the most popular cake flavors at Cutter & Squidge?

Favorites noted in the reviews include red velvet, chocolate fudge, double choc salted caramel, raspberry, pistachio, and passionfruit. Customers highlight these as standout choices for celebrations.

About Cutter & Squidge

Bakeries
Cutter & Squidge is a bakery based in London specializing in cakes, afternoon tea, and gift hampers. The company offers both in-person dining experiences and online ordering with nationwide delivery for special occasions such as birthdays, weddings, and seasonal events.

Cakes and bakery products are prepared using a variety of flavors and options, including vegan selections. Orders can be placed online for delivery or collected on-site. The business works with third-party couriers for logistics and provides customized cakes as well as ready-made options, focusing on product freshness and packaging.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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Mike, Adam and another 21,516 have joined the waitlist.