Based on the set of reviews used to generate this report, it appears that 80% of Zara Birmingham's customers had a positive experience.
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What Customers Are Saying About Zara Birmingham?
Trustguide extracts key phrases from reviews about Zara Birmingham and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.
Customer Reviews
As of Jul 10, 2025, 2623 customers have reviewed this business and rated it 3.9 Star out of 5. Trustguide conducted an in-depth analysis of Zara Birmingham's publicly available reviews View source
safia derdoukh rated Zara Birmingham5 stars
5 months ago
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Not only for clothes, they have a wonderful collection of perfumes for women and children. I advise you to try them, you will not regret them. Because I have tried their perfumes and have not replaced them for ten years, they are worth a try for those who have never used them before.
Tess Schofield rated Zara Birmingham5 stars
a month ago
Love the clothes and loads of sales but oh !!! The ques were horrendous. Surely people returning items, refunds ect could be done at a till upstairs? The ques were snaking around half the store and this staff member took in 8 items of clothing put them all on hangers and racks after the client had left. That left just ONE girl serving. So many people walked off. Reviewing the returns policy is needed. You must have lost a fortune due to one customer!
Malik rated Zara Birmingham5 stars
a month ago
Great shopping experience. Right im the middle of city centre on the main junction of high street. Had to wait in a long que before entering the store. This explains how much people like it.
The store itself is beautifully decorated and has a Great interior. Consists of multiple floors that segregate mens, women and children clothing. In terms of clothing its has more or less everything to cover all events from formals to casual etc. Shoe variety is a bit of question but again its not a shoe store only. In terms of quality its good. Some products are excellent and prices wise its not bad for the quality. In totality its a giod brand.
Reviews Summary
The reputation of ZARA, as reflected by these customer reviews, presents a conflicting image of the brand. While there are positive mentions of ZARA's product variety, including a commendable range of perfumes and an appreciation for their sales and clothing selection, critical issues related to customer service, staffing, and in-store processes are persistent. Customers show appreciation for the store interiors and location, indicating that ZARA’s aesthetic appeal and product range remain strengths. However, recurring themes in feedback suggest that experiences at physical store locations, particularly related to queuing, staff attitude, and the returns process, detract significantly from the overall positive attributes of the brand. These operational inefficiencies appear to be affecting the customer experience and potentially impacting the company's reputation negatively.
Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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