The most prominent themes throughout the reviews are concerns about the quality and longevity of WoolOvers' knitwear, as well as frustrations over company return policies and inconsistency between product descriptions and real-world use. Customers in the UK mention shrinkage, fabric issues, and price differences between retail and mail order. Positive comments highlight fast shipping, good design, and the use of natural fibers in a select few orders.
Overall, WoolOvers' reputation in the UK market is challenged by recurrent issues regarding product quality and customer care policy rigidity, though its delivery speed and some product experiences generate loyalty. Most buyers expect improved durability and clearer care directions to restore confidence in the brand.