Common themes in the reviews include recurring complaints about perishable goods spoiling before the due date and unpleasant experiences during attempts to return items. There are also mentions of suboptimal store organization, inconsistent stock levels, and cleanliness problems. A few reviews highlight the reliability of the supermarket for basic needs and positive comments about certain staff and prices, particularly in the context of extended opening hours and amenities like the in-store coffee shop.
Based on reviewer feedback, Sainsbury's Supermarket’s reputation in London is currently viewed as average, with convenience and accessibility recognized but notable concerns regarding product quality and customer service that may affect trust. The blend of practical utility and unresolved issues leads to a reputation that is functional but inconsistent.