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Reformation Reviews

Rated 2.8 based on 87 Reviews

Clothing Stores in London

27 King St, London WC2E 9FB

Published on
July 24, 2025
Last updated
July 24, 2025

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 50% of Reformation's customers had a positive experience.

Positive
50%
Neutral
10%
Negative
40%

Ratings

As of Based on revies as of

Score

As of Based on revies as of

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What Customers Are Saying About Reformation?

one of my favorite clothing brands

very helpful

Great experience all around :)

best experience

treated me with kindness and care

incredibly helpful and attentive

Really lovely and helpful staff

so sweet and accommodating!!

super nice

Trustguide extracts key phrases from reviews about Reformation and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Customer Reviews

As of Jul 24, 2025, 87 customers have reviewed this business and rated it 2.8 Star out of 5. Trustguide conducted an in-depth analysis of Reformation's publicly available reviews View source

Melissa MacInnis rated Reformation 2 stars
a month ago
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Extremely disappointed after making the trip to my first Reformation store in person. I was greeted at the door by someone who told me that the wait room for fitting rooms would be 30+ minutes. Meanwhile most of the rooms were empty and unfortunately there were minimal staff to support guests. I had been excited to find a few great items for my trip in London. Limited display items and poor service made myself and others uncomfortable so we decided to leave shortly after arrival. Mejuri next door could share some of their amazing experience with this brand.
Elisabeth Soehring rated Reformation 5 stars
4 months ago
One of my favorite clothing brands. I love going to this store in particular as I can get to try on all the clothes I want from the comfort of my own private changing room. The selection is wonderful, I just wish they had the closet option in this location where you open a closet and your clothes are there waiting for you.
Alexandra Agoshkova rated Reformation 5 stars
4 months ago
Lovely and friendly staff, very helpful! I came in to buy a pair of shoes, the shop floor assistant was very attentive and quick at bringing me the size and colours and even helped me pick out the best pair. Beautiful clothes and atmosphere, even though it was a hot day out the shop is well ventilated and not too crowded. Great experience all around :)

Reviews Summary

Overall sentiment for Reformation’s clothing store in London is mixed, based on customer feedback. While several reviewers emphasize positive interactions with staff members, commend the inviting atmosphere, and appreciate features such as private changing rooms and digital customization, others highlight notable service gaps. Criticisms include long wait times for fitting rooms, limited in-stock selection, and inconsistency in customer support both in-store and online.

Key themes are the friendliness and attentiveness of some team members, with names like Marti and Hana mentioned specifically. Customers value the shop’s well-ventilated environment and pet-friendliness, with several pointing out supportive staff during their visits. However, other visitors experienced unhelpful or inattentive service, disappointment with unavailable products, and challenges with sizing and after-sales care, especially in cases demanding follow-up support.

In summary, Reformation maintains a solid reputation for atmosphere and staff at its London location but faces recurring criticism over customer service consistency and stock availability. The shop draws repeat praise for ambiance and specific team members, yet some shoppers report frustration with support and logistics, influencing their overall impression.
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Frequently Asked Questions About Reformation

Are staff at Reformation London helpful when selecting clothing?

Several customers mention attentive staff who assist with selecting sizes, colors, and styles. However, a few reviews note inconsistent support, especially during less crowded periods or when requested items are out of stock.

What is the fitting room experience like at Reformation’s London store?

Reviews highlight private changing rooms, some with digital features for customizing the shopping experience. Wait times for fitting rooms can be long, especially during busy periods, but people value the comfort and privacy they offer.

Is the full product selection always available in-store?

Not always. Some customers report that certain styles are not carried in-store, though they may be available online. Staff may suggest browsing through in-store screens for more options if a specific item is unavailable.

About Reformation

Clothing Stores
Reformation is a retail clothing company that specializes in women’s fashion, operating brick-and-mortar stores in metropolitan areas such as London. The company provides customers access to an in-person shopping experience, allowing them to browse curated selections of apparel, shoes, and accessories within a physical retail environment.

Store operations are structured around direct customer engagement, with staff available to offer product recommendations and assistance. The company features private changing rooms, some equipped with digital customization screens, and maintains a shop floor where staff help with product selection and sizing. Stock is displayed on the shop floor, and additional inventory may be accessible via in-store screens.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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