The most frequent criticisms relate to lack of timely communication, complicated or unavailable returns processes, and deteriorating product quality. Many cite being charged for services (such as express shipping or royalty delivery) without receiving benefits, and dissatisfaction with inconsistent sizing and low garment quality. The recurring mention of missing items, incorrect delivery methods, and inability to contact support form a clear pattern, as do comments about extra stress caused by delayed or denied refunds.
Overall, PrettyLittleThing's reputation among these UK-based reviewers is poor, with nearly all feedback indicating significant operational, support, and quality assurance challenges. References to well-known couriers like Evri, prominent use in the UK, and direct calls for others to avoid shopping with the brand reinforce the widespread trust concerns in this segment. The underlying themes point to a deteriorating customer experience and diminished loyalty in the region.