The most common theme centers on users defending the company against negative reviews, particularly those made by individuals who have not tried the service firsthand. Multiple reviewers stress fairness in rating and note they are offering high ratings as a counterbalance. Several reviews highlight the founder's authenticity, the service's societal value, and expectations that it will develop with guidance and streamlining. Frequent references are made to the Dragons' Den episode and the perceived unfairness of negative judgments based solely on television impressions.
In summary, the company is regarded as having a favorable early reputation rooted in perceived innovation and social purpose. While direct experience with the service is limited among reviewers, there is strong endorsement for the business’s direction and its founder's resilience. The public commentary—especially in contexts like Dragons' Den—demonstrates emerging trust and goodwill towards the company’s growth.