Major positive themes include the product’s taste, visible teeth brightening, and the brand’s modern, aesthetically pleasing product design. Customers repeatedly reference satisfaction with the powder and mention gift-giving, indicating strong brand affinity. Frequent negatives involve device usability—such as faulty pumps and issues with whitening wrap fit—as well as mild gum sensitivity and unremarkable results for whitening within expected timeframes.
Overall, Icy Bear is regarded as a modern oral care provider emphasizing teeth whitening through innovative, visually appealing products. While many users in the UK report tangible cosmetic improvement and ongoing purchases, recurring functionality issues and moderate criticisms on effectiveness and value reflect an area for further growth. The company's presence in the health and beauty market is notable for its proactive approach to product development.