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Icy Bear Dental Reviews

Rated 4 based on 198 Reviews

Fifth Floor, Icy Bear Dental, 167-169 Great Portland St, London W1W 5PF

Beauty Salons London

Published on
July 28, 2025
Last updated
July 28, 2025

Reviews Summary

Customer sentiment toward Icy Bear's whitening and oral care products is mixed, with a slight leaning toward positive impressions. Reviewers commonly note the refreshing and pleasant taste of the toothpaste and report visible improvement in brightness, especially when using the updated whitening strips. Some repeated operational concerns are highlighted, including persistent pump dispenser malfunctions and inconsistent product performance, notably with strip adhesion. Customers appreciate Icy Bear’s apparent commitment to product improvement and attentive customer service, though some express disappointment over value for money and unfulfilled whitening claims.

Major positive themes include the product’s taste, visible teeth brightening, and the brand’s modern, aesthetically pleasing product design. Customers repeatedly reference satisfaction with the powder and mention gift-giving, indicating strong brand affinity. Frequent negatives involve device usability—such as faulty pumps and issues with whitening wrap fit—as well as mild gum sensitivity and unremarkable results for whitening within expected timeframes.

Overall, Icy Bear is regarded as a modern oral care provider emphasizing teeth whitening through innovative, visually appealing products. While many users in the UK report tangible cosmetic improvement and ongoing purchases, recurring functionality issues and moderate criticisms on effectiveness and value reflect an area for further growth. The company's presence in the health and beauty market is notable for its proactive approach to product development.
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What Customers Are Saying About Icy Bear Dental?

a great product

very refreshing feeling

I highly recommend these products

quality and craftsmanship are exceptional

attention to detail

given me confidence to smile

pleased with it overall x

teeth already look less stained

no sensitivity which is a bonus

the brush feels really nice

Trustguide extracts key phrases from reviews about Icy Bear Dental and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 50% of Icy Bear Dental's customers had a positive experience.

Positive
50%
Neutral
10%
Negative
40%

Icy Bear Dental Ratings

5

As of Based on 198 revies as of Jul 28, 2025

Icy Bear Dental Score

50%

As of Based on 198 revies as of Jul 28, 2025

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Customer Reviews

As of Jul 28, 2025, 198 customers have reviewed this business and rated it 4 Star out of 5. Trustguide conducted an in-depth analysis of Icy Bear Dental's publicly available reviews View source

Alliycia rated Icy Bear Dental 4 stars
Edited 3 months ago
I have used the toothpaste and both sets of whitening strips ( original and newer version) the toothpaste has a good taste very refreshing feeling. The consistency is abit watery for me as only a tiny but of toothpaste comes out with each pump so I have to pump about 4-5 times to get a decent amount, then when you put a bit of water on it goes. The pump still has issues (which icy bear are aware of) where it jams and you have to pump atleast 10+ times to get it working but apart from those minor things it's a great product. The original whitening strips were a nightmare so didn't do much for me as they wouldn't stay put lol. The newer version (not the newest that's coming out in april 🤫😉) is really good. It doesn't go all the way around so u use 2 sets but from the first use you can see your teeth are brighter. I wouldn't necessarily say whiter but definitely brighter. The texture and staying power is good and the taste is nice and minty. Only sad they dont do the updated ones in a 56 pack. I'm venturing into some of the other products soon - powder and teeth whitening brush and whitening kit and hope to get on the waiting list for the newly developed whitening strips . Been buying from first time it was made available and from what I have used they are a really decent product and I like what they are doing and that their always looking to improve their products for their customers.
L Holly rated Icy Bear Dental 3 stars
2 months ago
I purchased the toothpaste, tooth powder and whitening wraps. The toothpaste pump dispenser stopped working after a week. The powder is good at removing stains but not any better than other off the shelf products I’ve tried. The whitening wraps are effective at whitening, I saw a difference after three applications. However the fit was inconsistent across the seven day course with some wraps adhering well and a couple absolutely no grip at all. The products are brilliantly marketed but for me an expensive disappointment. I wish I’d put all the money I’ve spent towards retainer teeth whitening. Icy Bear is no better than cheaper alternatives.
Maria Dos Santos martins rated Icy Bear Dental 5 stars
2 months ago
I love Icy Bear toothpaste, and whitening powder, always had them as gifts but i have bought my own. I highly recommend these products they are fantastic and are great for your teeth. Thank You Dr Hanna Kinsella. Maria at Samlesbury Hall.

Frequently Asked Questions About Icy Bear Dental

Do Icy Bear whitening products show immediate results?

Several users report seeing brighter teeth after the first use of whitening strips. While many mention quick improvements in brightness, some note that whitening effects may vary and may not always meet expectations for whiteness within a specific timescale.

Are there issues with Icy Bear toothpaste dispensers?

Multiple reviews mention difficulties with the pump dispenser on Icy Bear toothpaste, such as jamming or requiring multiple pumps to dispense. The company is reportedly aware of these issues, but they remain a common concern among customers.

Do Icy Bear whitening strips fit all teeth types?

Customers note that whitening wraps and strips sometimes fit inconsistently, with some wraps adhering well while others may not grip at all. The fit can vary, so results depend partly on alignment with individual dental types.

About Icy Bear Dental

Beauty Salons
Icy Bear provides oral care products focused on teeth whitening and dental hygiene. Their product range includes whitening toothpaste, whitening strips, tooth powder, and toothbrushes. The company operates in the health and beauty retail sector, distributing its goods directly to consumers through online purchases and select retail partners.

The company’s operational approach centers on product innovation, evidenced by regular updates to core products such as improved whitening strips and pump dispensers. Icy Bear packages its products in modern, aesthetically designed containers and employs a direct-to-consumer sales model, allowing them to incorporate customer feedback into ongoing product development and offerings.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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Mike, Adam and another 21,516 have joined the waitlist.