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European Wax Center Reviews

Rated 4.8 based on 317 Reviews

Beauty Salons in New York

71 Broadway, New York, NY 10006, United States

Published on
July 24, 2025
Last updated
July 24, 2025

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 90% of European Wax Center's customers had a positive experience.

Positive
90%
Neutral
0%
Negative
10%

Ratings

As of Based on revies as of

Score

As of Based on revies as of

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What Customers Are Saying About European Wax Center?

her customer service was phenomenal

so sweet and cheered me up

always kind, helpful, not pushy

quick, clean, and detail oriented

not painful at all

put me at ease right away

pleasant and throughout the process

exceptional experience

very kind and professional

did a wonderful job

Trustguide extracts key phrases from reviews about European Wax Center and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Customer Reviews

As of Jul 24, 2025, 317 customers have reviewed this business and rated it 4.8 Star out of 5. Trustguide conducted an in-depth analysis of European Wax Center's publicly available reviews View source

N Memar rated European Wax Center 1 stars
a month ago
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I am writing to formally express my concern regarding a recent waxing session at 71 Broadway branch in NY done by Melinda, which resulted in a painful injury to my face. During my appointment, I specifically informed the wax specialist (Melinda) that I have sensitivity in the cheekbone area and requested that she allow the wax to cool before application. Unfortunately, my request was disregarded, and the service was rushed—completed in under 10 minutes. As a result, my skin was severely burned, leaving visible irritation and significant discomfort. It feels as though a layer of skin has been removed, and I am still experiencing pain. This is not the first time I have had a negative experience at this location, but this incident was by far the most damaging. I have been receiving full-face waxing services since 2013 at various locations and have never experienced this level of carelessness. Despite trying multiple specialists at this location, the service has been consistently below standard. On a previous visit, I was also subjected to inappropriate and personal questions during a session, which made me uncomfortable and was highly unprofessional. I would like to acknowledge that the front desk staff have always been courteous and helpful, which I truly appreciate. Given the circumstances, I am requesting a refund for the remaining balance on my wax pass, as I no longer feel comfortable or safe receiving services at this location. I trust that you will treat this matter with the seriousness it deserves and provide a prompt resolution. Please confirm receipt of this message and advise on the next steps for processing the refund.
Leti Lemia rated European Wax Center 5 stars
2 months ago
I accidentally made an appointment at the wrong European wax center. I showed up here and Brianna explained this to me but got me in right away. Her customer service was phenomenal. She didn’t seem annoyed or anything truly happy to help me resolve the issue. I waited no more than 2 minutes. Sammy was my waxer and she was equally amazing. I wasn’t in the best mood coming in and Sammy was so sweet and cheered me up. She made me happy and had the best energy! On my way out Briana educated me on the wax deals. She was truly amazing and I hope European wax knows how lucky they are to have such a kind , courageous worker. Thankyou Sammy & Brianna for an amazing experience at EWC! I’ll be referring all my co workers.
Saidy Reyes rated European Wax Center 5 stars
2 months ago
I feel like i’ve been going to Marissa since forever. She is always kind, helpful, not pushy, engaged in conversation. She is quick, clean, and detail oriented lol. I am always well taken care of, feel safe, feel at ease and happy with end results. She definitely deserves any raises available for her consistent great work everyone every time. Huge appreciations to Marissa!

Reviews Summary

Overall, sentiment toward European Wax Center in New York is highly positive, though not without notable concerns. Reviewers frequently mention staff members by name, highlighting consistent professionalism, friendliness, and skillful service. Many clients describe feeling at ease, referencing both waxing specialists and front desk staff for their helpfulness and informative approach. However, one detailed negative review raises serious concerns about a lack of sensitivity to customer requests and recurring subpar treatment, particularly at the 71 Broadway branch.

The most frequent positive themes across reviews are the kindness, efficiency, and attention to comfort shown by wax specialists like Marissa, Brianna, Suleika, and others. Customers often cite quick, thorough, and largely pain-free experiences, as well as clear communication and education on services and aftercare. Professional interactions with front desk staff are also praised. Nonetheless, the recurring negative feedback from a single branch signals inconsistency that potential clients should consider.

In summary, European Wax Center is regarded as a reputable waxing provider in New York, earning strong loyalty and frequent referrals thanks to individual staff excellence. The company’s overall reputation is defined by highly competent technicians and positive client experiences, though isolated complaints suggest room for improvement at certain locations.
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Frequently Asked Questions About European Wax Center

Are European Wax Center staff attentive to customer comfort?

Most reviews indicate that staff are attentive, checking on wax temperature and discussing aftercare to boost client comfort. Technicians frequently engage with customers to put them at ease throughout the waxing process.

Can I request a specific wax specialist at European Wax Center?

Yes, several customers mention returning to or seeking out specific specialists due to their trust and satisfaction with individual staff members. Appointments can usually be scheduled with the technician of your choice if availability permits.

Do European Wax Center branches handle appointment mix-ups or scheduling errors?

Yes, reviews report that staff can accommodate scheduling mix-ups, such as arriving at the wrong location. Employees appear willing to assist with rescheduling or fitting clients in on short notice when possible.

About European Wax Center

Beauty Salons
European Wax Center is a provider of hair removal services specializing in waxing treatments. Operating within the beauty salon industry, they offer in-person appointments at various branch locations across New York. Services include full-face, eyebrow, and body waxing performed by trained specialists for both new and repeat clients.

The company manages bookings and client inquiries through a front desk team, delivering services via scheduled consultations with wax technicians. Sessions are typically conducted in private rooms, and aftercare advice is often provided during appointments. European Wax Center implements standard operational procedures to ensure efficiency and maintain client comfort.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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Mike, Adam and another 21,516 have joined the waitlist.