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DAILYLOOK Reviews

Rated 2.2 based on 57 Reviews

2460 E 12th St D, Los Angeles, CA 90021, United States

Clothing Stores Los Angeles

Published on
July 22, 2025
Last updated
July 22, 2025

Reviews Summary

The overall sentiment toward DailyLook’s subscription-based personal styling service is predominantly negative, as shown by repeated concerns over pricing transparency, quality, and customer service. Reviewers consistently note significant markups compared to retail prices, inconsistent adherence to style preferences, and difficulties with both communication and subscription cancellation. Although there is an isolated mention of high clothing quality, it is outweighed by broader dissatisfaction.

The most frequent themes center on inflated item prices, questionable product sourcing, and mismatched designs or sizes—despite detailed customer profiles. Many users describe receiving out-of-season or unwanted items and report that stylists did not follow their specific preferences. Issues with subscription management, including persistent problems with cancellation and unresponsive customer service, further erode trust. Rarely, customers mention above-average quality in select pieces, but this is the exception.

Based on reviewer feedback, DailyLook is regarded as a clothing subscription service with significant reputational challenges, mainly related to pricing, transparency, and process reliability. While a minority acknowledge superior garment quality, DailyLook’s overall reputation among subscribers is hindered by persistent negative patterns, primarily within the United States market.
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What Customers Are Saying About DAILYLOOK?

the quality of clothing is beautiful

clothes are a much higher quality

Trustguide extracts key phrases from reviews about DAILYLOOK and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 10% of DAILYLOOK's customers had a positive experience.

Positive
10%
Neutral
10%
Negative
80%

DAILYLOOK Ratings

2

As of Based on 57 revies as of Jul 22, 2025

DAILYLOOK Score

10%

As of Based on 57 revies as of Jul 22, 2025

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Customer Reviews

As of Jul 22, 2025, 57 customers have reviewed this business and rated it 2.2 Star out of 5. Trustguide conducted an in-depth analysis of DAILYLOOK's publicly available reviews View source

Johnny McGahee rated DAILYLOOK 1 stars
7 months ago
My wife has been a subscriber to DailyLook for a few months, and while the concept of a curated clothing subscription initially seemed appealing, her experience has steadily declined. At first, she appreciated the occasional item she liked, even if the majority of the box wasn’t a perfect match. However, this month’s box exposed what I consider to be outright deceptive practices. One blouse arrived with the original retail tag still attached, revealing its MSRP as $48, yet DailyLook priced it at $70. This glaring markup of 80% is unacceptable and completely undermines trust in the service. To make matters worse, after a quick online search, I discovered that other items in the box—such as a pair of pants priced by DailyLook at $130—are available elsewhere for around $70. This strongly suggests that DailyLook may be sourcing items from discount retailers like Nordstrom Rack, re-tagging them, and reselling them at outrageously inflated prices. The poor quality of some items also raises questions about their sourcing practices. The blouse in question, for example, showed worn threads and looked like it had been handled repeatedly, perhaps while sitting on a clearance rack. For a service that markets itself as a premium personal styling experience, this is not only disappointing but also insulting. Adding to the frustration is the complete disregard for seasonal relevance. It’s December, yet this month’s box included shorts and tank tops—items that are wildly inappropriate for the winter season in most climates. This lack of attention to basic styling principles and customer profiles makes it feel like they are simply trying to offload unsold inventory rather than genuinely curating pieces for individual customers. The overall quality of the clothing has been hit or miss, with many items feeling cheap and not worth the price tags attached. While my wife has occasionally found pieces she liked, they were the exception rather than the rule. Combined with the suspicious pricing practices, it’s clear that DailyLook is prioritizing profit over customer satisfaction. Other services we’ve tried, like Stitch Fix and Trunk Club, have their flaws but at least deliver items that align with the season and are fairly priced. DailyLook, on the other hand, feels like a glorified clearance reseller trying to pass off discounted items as high-end. After this experience, there’s no question that we’ll be canceling her subscription. The blatant price gouging, questionable sourcing practices, and disregard for quality and relevance make it impossible to justify continuing with this service. DailyLook needs to be held accountable for its deceptive practices, and until they make significant changes to how they operate, I cannot recommend them to anyone. If you’re considering a personal styling service, I strongly suggest looking elsewhere for a company that values transparency, quality, and customer trust.
Jamie Franklin-Bernal rated DAILYLOOK 1 stars
2 months ago
Overall Very dissatisfying experience. I have only received one box, but from the start the process was less than impressive. I can say all items are priced WAY above other online retailers, apples to apples, and the quality of the items were very low- think TJ Maxx $15 shirts for $80, my box was all basics and cuts that are not even in style. Like 2-3 seasons past. Marketed and priced as premium, but definitely not quality items. I honestly felt like they were all close outs from previous years! I took a long time filling out my profile and the original box literally had half of the things I said I do not like/wear. What’s the point of a detailed questionnaire if the stylist doesn’t read it. It was laughable. I then had to text back and forth with a “stylist” only to get the most basic and boring items. Waste of time and energy.
Nicole Thomas rated DAILYLOOK 2 stars
2 months ago
I tried 2 boxes and compared the pricing of the clothes online brands. The mark ups are outrageous. The quality of the items were ok. The styles, colors and materials are pretty depressing like a dreary rainy day. They are also not consistent with the items they show on the website. I canceled afer 2 boxes. It's not a fun experience for a woman who enjoys getting packages.

Frequently Asked Questions About DAILYLOOK

How does DailyLook decide which clothing items to include in each box?

DailyLook uses a customer’s style profile, which includes preferences and requested exclusions. However, several customers report that boxes sometimes contain out-of-season items or pieces contrary to stated preferences, so the selection process may not always reliably align with customer input.

Are DailyLook items priced competitively compared to other retailers?

Multiple reviews indicate that DailyLook prices are often significantly higher than retail or comparable online sources. Some reviewers have found identical items elsewhere at much lower prices, raising concerns over markups and transparency.

Is it easy to cancel a DailyLook subscription?

Many reviewers describe difficulty canceling their subscriptions, citing unclear processes and repeated shipment cycles even after submitting cancellation requests. Customers should review cancellation policies carefully and be aware of possible challenges.

About DAILYLOOK

Clothing Stores
DailyLook is a clothing subscription service in the fashion industry offering curated apparel selections for women. Customers receive boxes of clothing tailored to their stated preferences and profiles through an online platform, selecting what they wish to keep and returning the rest. The service operates primarily on a subscription model with recurring shipments.

DailyLook functions by having customers fill out style profiles, which are used by company stylists or algorithms to assemble clothing packages. The subscriber receives a box, selects preferred items, and manages returns or exchanges through provided logistics. The platform enables pricing, communications, and updates via its website.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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