My wife has been a subscriber to DailyLook for a few months, and while the concept of a curated clothing subscription initially seemed appealing, her experience has steadily declined. At first, she appreciated the occasional item she liked, even if the majority of the box wasn’t a perfect match. However, this month’s box exposed what I consider to be outright deceptive practices. One blouse arrived with the original retail tag still attached, revealing its MSRP as $48, yet DailyLook priced it at $70. This glaring markup of 80% is unacceptable and completely undermines trust in the service. To make matters worse, after a quick online search, I discovered that other items in the box—such as a pair of pants priced by DailyLook at $130—are available elsewhere for around $70. This strongly suggests that DailyLook may be sourcing items from discount retailers like Nordstrom Rack, re-tagging them, and reselling them at outrageously inflated prices. The poor quality of some items also raises questions about their sourcing practices. The blouse in question, for example, showed worn threads and looked like it had been handled repeatedly, perhaps while sitting on a clearance rack. For a service that markets itself as a premium personal styling experience, this is not only disappointing but also insulting. Adding to the frustration is the complete disregard for seasonal relevance. It’s December, yet this month’s box included shorts and tank tops—items that are wildly inappropriate for the winter season in most climates. This lack of attention to basic styling principles and customer profiles makes it feel like they are simply trying to offload unsold inventory rather than genuinely curating pieces for individual customers. The overall quality of the clothing has been hit or miss, with many items feeling cheap and not worth the price tags attached. While my wife has occasionally found pieces she liked, they were the exception rather than the rule. Combined with the suspicious pricing practices, it’s clear that DailyLook is prioritizing profit over customer satisfaction. Other services we’ve tried, like Stitch Fix and Trunk Club, have their flaws but at least deliver items that align with the season and are fairly priced. DailyLook, on the other hand, feels like a glorified clearance reseller trying to pass off discounted items as high-end. After this experience, there’s no question that we’ll be canceling her subscription. The blatant price gouging, questionable sourcing practices, and disregard for quality and relevance make it impossible to justify continuing with this service. DailyLook needs to be held accountable for its deceptive practices, and until they make significant changes to how they operate, I cannot recommend them to anyone. If you’re considering a personal styling service, I strongly suggest looking elsewhere for a company that values transparency, quality, and customer trust.