Recurring themes among the reviews include concerns over misrepresented product specifications, delayed or uncommunicated refunds, and low-quality materials. Quality control issues, unexpected changes in product features, and misleading marketing are major points of contention. Customers also report frustration with the after-sales support, including unresponsive communication and unclear problem resolution processes. A small subset of reviewers mention positive aspects of the showroom experience and personalized services, but these are exceptions.
Based on reviewer feedback, Brilliant Earth is seen as a jewelry store with significant reliability and service challenges, overshadowing occasional positive experiences. In locations such as San Francisco, where several reviews originate, customers are especially cautious, citing the need for transparency, quality assurance, and responsive post-purchase support. Prospective buyers are advised to consider these factors when evaluating Brilliant Earth’s offerings.