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Brilliant Earth Reviews

Rated 4 based on 381 Reviews

300 Grant Ave Fl 3, San Francisco, CA 94108, United States

Jewellers San Francisco

Published on
July 25, 2025
Last updated
July 25, 2025

Reviews Summary

The overall sentiment from customers regarding Brilliant Earth’s jewelry services is predominantly negative. Reviewers frequently highlight issues such as fulfillment failures, poor product quality, lack of transparency, and unsatisfactory customer service. While a few experiences are positive, most customers express disappointment, particularly with the company's handling of complaints, uncertainty about product authenticity, and inability to deliver or repair items promptly.

Recurring themes among the reviews include concerns over misrepresented product specifications, delayed or uncommunicated refunds, and low-quality materials. Quality control issues, unexpected changes in product features, and misleading marketing are major points of contention. Customers also report frustration with the after-sales support, including unresponsive communication and unclear problem resolution processes. A small subset of reviewers mention positive aspects of the showroom experience and personalized services, but these are exceptions.

Based on reviewer feedback, Brilliant Earth is seen as a jewelry store with significant reliability and service challenges, overshadowing occasional positive experiences. In locations such as San Francisco, where several reviews originate, customers are especially cautious, citing the need for transparency, quality assurance, and responsive post-purchase support. Prospective buyers are advised to consider these factors when evaluating Brilliant Earth’s offerings.
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What Customers Are Saying About Brilliant Earth?

appointments are held in a locked display room

we are happy with the results

wonderful experience shopping for our wedding bands

customer experience was 10/10

the designs are beautiful

customization is really great

price points are very good

I'm obsessed with how perfect it is <3

Ling Wang was amazing

helped us answer any questions

Trustguide extracts key phrases from reviews about Brilliant Earth and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 20% of Brilliant Earth's customers had a positive experience.

Positive
20%
Neutral
0%
Negative
80%

Brilliant Earth Ratings

1

As of Based on 381 revies as of Jul 25, 2025

Brilliant Earth Score

20%

As of Based on 381 revies as of Jul 25, 2025

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Customer Reviews

As of Jul 25, 2025, 381 customers have reviewed this business and rated it 4 Star out of 5. Trustguide conducted an in-depth analysis of Brilliant Earth's publicly available reviews View source

Jordan rated Brilliant Earth 1 stars
a month ago
I spent hours researching and finally purchased a diamond I was genuinely excited about through Brilliant Earth. I paid in full and requested a zoomed video of the diamond. The agent claimed it was sent and I’d receive it within two days — I never did. Shortly after, I received an email marked “urgent” asking me to call. When I did, I was told the diamond I had already paid for was sold. They offered a replacement with lower specs. I made it clear I only wanted something equal or better and followed up by email — again, no response. They said nothing on their website met my original criteria, despite me later finding several options that did. They said they would do an internal search. I asked for a discount code due to the inconvenience. First, they offered $100, then $200 — still far from acceptable considering they couldn’t fulfill the order. The issue was escalated to a manager, who called me and explained they don’t offer percentage discount codes. I agreed to wait for their internal search, emphasizing I had an upcoming anniversary, and they promised to hold my funds and meet my standards. Then silence for three days. I asked for a refund and soon found a better diamond on James Allen. I reached out to cancel. They said the refund would take five to seven business days. I asked for it to be expedited and spoke to a manager who promised to process it within two days. That deadline came and went. It’s now been five days since that call, and twelve days since they admitted they couldn’t fulfill my order. This experience felt manipulative. They held my funds with no urgency, ignored three of my emails, and I had to contact multiple agents just to get someone to call me. If you’re considering Brilliant Earth, know there’s a real risk they won’t fulfill your order and will tie up your money for weeks. They brand themselves as ethical, but my experience was anything but.
Isaiah Kletenik rated Brilliant Earth 1 stars
a month ago
I purchased an 18K gold ring online but they sent me a ring marked 14K. Multiple phone calls and still no explanation as to why they sent me a cheaper and lower quality gold than I purchased online nor a clear solution. They want me to get the ring appraised - but they sent me the wrong ring! I’m concerned that I’m not the only customer that Brilliant Earth is sending lower quality gold than purchased.
Waylon Themer rated Brilliant Earth 1 stars
a month ago
After 6 weeks of wear, my wife’s rings are misshapen, scarred, etc. Brilliant Earth does not stand by their warranty. These rings were an “upgrade” to my wife’s existing rings after 15 years of marriage. She wore her original engagement and wedding rings for 15 years with no issues. 6 weeks with these rings and they look like they’ve had 60 years of wear. Customer service said the rings were damaged and they could repair it. The wedding band was repaired free of charge but they said the engagement ring was beyond repair and they would give us a “generous” 50% metal credit toward the cost of a new one. Total joke. Obvious manufacturer defect.

Frequently Asked Questions About Brilliant Earth

Does Brilliant Earth offer custom jewelry design?

Yes, customers can work with Brilliant Earth to create custom jewelry pieces. The company provides design consultations and allows clients to choose specific materials and styles during private showroom appointments.

How does Brilliant Earth handle product quality issues or repairs?

Several reviews indicate delays and some dissatisfaction with repair services and quality resolution. While repairs are offered, some customers have experienced communication gaps and inconsistent follow-through on warranties or promised services.

Are appointments required for the showroom experience?

Showroom visits are conducted by appointment, allowing for one-on-one consultations in secured display rooms, separate from public areas. This setup provides privacy and focused assistance during the selection or customization process.

About Brilliant Earth

Jewellers
Brilliant Earth is a jewelry retailer specializing in engagement rings, wedding bands, and custom design pieces, available through both online and in-person showroom appointments. The company advertises ethically sourced gemstones and precious metals, catering to customers seeking both standard and customizable jewelry pieces.

The company operates with a model that combines digital ordering with physical showroom experiences, including private appointments and one-on-one consultations. They provide design customization, sourcing, and fulfillment services, as well as product repairs and maintenance processes for their jewelry offerings.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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Mike, Adam and another 21,516 have joined the waitlist.