Frequent feedback highlights several major issues: trouble in contacting customer support, cumbersome or unclear returns processes, and dissatisfaction with refund timelines. Customers report frustration over being directed between different partner brands (such as AX Paris and Debenhams), inconsistencies in sizing, and unexpected charges for returns—even for wrongly shipped products. The withdrawal of benefits from services like Boohoo Premier without clear communication further contributes to negative experiences.
In sum, Boohoo’s reputation is currently viewed unfavorably among its customers, particularly concerning e-commerce service reliability and post-purchase support. The majority of reviewers advise caution or expressly discourage using the platform, citing unresolved problems with deliveries, returns, and customer communication. These issues dominate feedback on Boohoo’s UK operations.