Overall sentiment for Samsonite's London stores, especially on Tottenham Court Road, is strongly positive, with reviewers noting attentive, knowledgeable staff such as Grace, Sara, Marcela, and MV. Employees are frequently described as friendly, patient, and efficient in helping customers select and personalize luggage. While pricing is described as consistent across branches, service sets particular stores apart. There is one example of negative feedback, pointing out unhelpful and disengaged customer service at a specific branch, demonstrating that experiences can vary.

The most consistent themes include professionalism, product expertise, and helpful staff making the process smooth—even for customers who arrive undecided. Personalization services and clear product explanations are valued, as well as recommendations that help customers choose the right item. Most visits are reported as fast and pleasant, with staff willingness to resolve minor issues promptly. However, isolated staff inattentiveness and poor problem resolution are mentioned.

Samsonite London enjoys a strong reputation as a reliable luggage shop with standout customer service, especially at branches like Tottenham Court Road. Repeat buyers and positive staff interactions highlight trust and product satisfaction in the London region, though occasional negative service incidents suggest room for more consistent customer care.

Samsonite operates physical retail stores specializing in luggage and travel accessories. The company offers a range of products such as suitcases, backpacks, and personalized tags, primarily sold through in-person consultations at branded retail locations. Staff at Samsonite stores typically assist customers by providing product demonstrations, answering questions, addressing specific travel needs, and facilitating personalization services. Store environments focus on direct engagement as staff guide customers in product selection and ensure any issues are promptly addressed.