Optimizely Reviews

The overall sentiment for Optimizely and its associated Zaius platform is mixed, with reviewers noting both substantial positives and significant concerns. Many users highlight issues such as declining customer support quality, slowed product development, complicated manual processes, high prices, and aggressive enterprise-focused pricing changes. However, several reviews also mention positive interactions with friendly staff and enjoyable facilities, suggesting strengths in workplace atmosphere and event hosting.

Frequent themes across the reviews include dissatisfaction with customer support transitions and platform updates, especially after corporate changes. Users repeatedly mention challenges related to pricing, billing, and perceived neglect of product innovation. In contrast, positive patterns emerge from comments about the physical office space, the helpfulness and friendliness of staff, and the vibrant company culture at events and within the office environment.

Overall, Optimizely’s reputation appears to be divided: business software users in particular express frustration with service and cost, while others offer favorable commentary on the company’s in-person environment and staff. This results in a credible yet mixed standing within its industry.

Optimizely operates as a software company specializing in digital experimentation and optimization tools for businesses. Their core offerings include A/B testing, multivariate testing, and personalization products delivered via a web-based platform. The company also maintains a physical workspace, occasionally hosting events and meetings within its office locations.

Optimizely manages its operations through a combination of enterprise software support, cloud services, and in-person engagement at their office sites. Customers interact with the platform through digital interfaces to manage campaigns, access analytics, and receive customer support, while the company organizes meetups and facilitates communication primarily online with secondary in-person connections.