The National Center for Civil and Human Rights has established a strong reputation as an emotionally impactful and informative institution, highly regarded for its exhibits and use of technology to engage visitors. Customer reviews consistently praise the museum for its powerful and intellectually stimulating offerings. A recurring theme among visitors is the emotional resonance of the exhibits, notably the Greensboro Four Sit-in experience and the presentation of Martin Luther King Jr.'s writings. Staff friendliness and the facility's accessibility are also highlights. Despite its acclaim, some feedback points to the high admission fee as a potential barrier for guests, and the sensory load from audio-visual displays may overwhelm some visitors. The layout of the museum, specifically the directional flow and signage, appears to have caused minor confusion for a few attendees. Overall, the customer experience is marked by a profound educational journey through civil and human rights history, with an emphasis on the African American struggle for equality.