Major themes center on staff professionalism, product diversity, and store atmosphere. Loyal customers reference long-term patronage and bespoke services, suggesting a reputation for tailored consultation and unique lighting solutions. Conversely, a pattern of inconsistency in customer service emerges, as negative reviews frequently attribute their dissatisfaction to specific employees’, rather than the owner's, behavior. The ability to take products home to try before buying is cited as a unique logistical advantage.
Overall, Illuminations is recognized in Tunbridge Wells for its broad lighting inventory and personalized attention from the owner, though recurring concerns about customer service consistency may impact trust for first-time visitors. The business appears to foster loyalty among repeat buyers who receive individual care, but isolated negative encounters underscore the need for ongoing staff training.