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Pure Cremation Reviews

Rated 4.6 based on 1808 Reviews

Charlton Park Crematorium, Charlton Down, Andover SP11 0TA

Funeral Directors Andover

Published on
July 28, 2025
Last updated
July 28, 2025

Reviews Summary

Overall, customer sentiment towards Pure Cremation’s funeral services is highly positive, with reviewers consistently praising the company’s professionalism, empathy, and respectful handling of loved ones from first contact through to the return of ashes. Many mention individual staff members by name, such as Brooke and Kirsty, noting their compassionate approach. There are a few criticisms, particularly regarding policies about dressing the deceased and dissatisfaction with certain urn styles.

The most frequent themes across reviews include regular communication throughout the process, sensitivity to emotional circumstances, and efficient logistical coordination. Customers highlight being kept informed at every stage and feeling well-supported during difficult times. Staff are repeatedly described as caring, while logistical factors such as quick collection and clear guidance further contribute to a smooth experience. There is a single mention of a negative experience with the urn’s appearance and a restriction on dressing the deceased.

Based on these reviews, Pure Cremation has established a strong reputation for dignity and support in direct cremation services, particularly across the UK. Reliable communication and attentive staff contribute significantly to customer trust. While isolated complaints exist, overall, Pure Cremation is regarded as highly dependable and sensitive within the funeral industry.
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What Customers Are Saying About Pure Cremation?

so simple and empathic

made the whole process so much easier

helpful kind and understanding

respectful and honourable

so very, very sensitive and personal

really helpful in organising

have been amazing throughout the whole experience

so professional, empathetic and keep you updated

so sympathetic, compassionate and so caring

Trustguide extracts key phrases from reviews about Pure Cremation and sort them by sentiment. This gives you a quick view of what customers consistently praise or raise concerns about—without needing to read every review.

Satisfaction Score

Based on the set of reviews used to generate this report, it appears that 90% of Pure Cremation's customers had a positive experience.

Positive
90%
Neutral
0%
Negative
10%

Pure Cremation Ratings

5

As of Based on 1808 revies as of Jul 28, 2025

Pure Cremation Score

90%

As of Based on 1808 revies as of Jul 28, 2025

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Customer Reviews

As of Jul 28, 2025, 1808 customers have reviewed this business and rated it 4.6 Star out of 5. Trustguide conducted an in-depth analysis of Pure Cremation's publicly available reviews View source

karen spicer rated Pure Cremation 5 stars
2 weeks ago
B “Mum had previously taken out a funeral plan, some 10 years ago when our dad died. However, about three years ago, Mum decided to have a family chat with my sister and I about cancelling that plan and taking out a Pure Cremation plan instead. This not only gave her back the £4500 she had paid in advance but insured that one day, when the time came we as a family could celebrate Mum‘s life with her ashes when we all felt ready and without the emotion of an old-fashioned funeral. It was also £3000 less! Sadly, for us, the time came in June 2025. Following a very emotional and heartbreaking few weeks Mum passed away. From that moment on dealing with Pure Cremation was so simple and empathic. Every step of the way they treated us with dignity and respect. Mum died at home, so from collecting Mum‘s body to returning her ashes we were kept informed of what was happening and on what dates. I really cannot recommend the service they provide enough. It has made what is a very difficult time for our family far less stressful. Mum‘s ashes were returned by the most lovely young lady, Brooke. Unfortunately, we missed her phone call whilst she was on the way to us. She explained that she likes to ask what music the person she is returning liked, so that if we liked she could play it for them in the car. Mum‘s ashes arrived home in a beautiful biodegradable box decorated in a picture of lavender - the last time Mum went to the garden centre with my sister she had purchased three lavender plants as at this time she did not know she was so poorly. Brooke explained that they have a selection of pictures, but it brought us comfort to think that Mum had chosen the lavender picture. If you are thinking about a direct cremation please do not hesitate in using Pure Cremation. Wonderful attentive staff, beautiful crematorium and grounds, your loved one returned to you with care. The cost of the cremation plan is exceptional for the service that you receive and once fully paid nothing else will be added.”
Diane Lathwood rated Pure Cremation 5 stars
a week ago
My mum had a pure cremation’s policy and I have to say, they were brilliant. From the start organising the policy a few years ago, and now that we lost her, Pure Cremations made the whole process so much easier to deal with. Keeping me updated at every stage. As a family we could not have asked for more and I would definitely recommend them.
Susan Liddell rated Pure Cremation 5 stars
a week ago
Pure Cremation were so helpful kind and understanding in dealing with my mums death from the start to the finish. I had 24/7 help if needed and was kept informed of each stage. I would recommend them and will be using them myself when the time comes. I can't thank them enough.

Frequently Asked Questions About Pure Cremation

How does Pure Cremation keep families informed during the process?

Pure Cremation provides updates at every stage, from collection of the deceased to the return of ashes. Communication is handled primarily through phone calls and emails, ensuring families know what to expect and when key steps will happen.

Can Pure Cremation dress the deceased before cremation?

Pure Cremation does not offer dressing of the deceased as part of their service. One review expressed concerns about this policy. If dressing is important for your family, you may want to discuss expectations with the company before booking.

What type of urns or containers does Pure Cremation provide for ashes?

Ashes may be returned in a biodegradable urn, often with decorative designs such as lavender. However, one review mentioned dissatisfaction with a plastic container, so customers should clarify urn options and preferences in advance.

About Pure Cremation

Funeral Directors
Pure Cremation provides direct cremation services primarily for customers in the United Kingdom. The company offers an alternative to traditional funerals by focusing on unattended cremations and the respectful return of ashes, usually arranged and managed online or over the phone, without conventional memorial ceremonies.

Pure Cremation operates through a streamlined process that includes collection of the deceased, transparent communication at each step, and the hand delivery of ashes back to the family. Its staff coordinate with families, offer several urn options, and handle key logistics, aiming for clarity and dignity throughout their standardized service workflow.
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How is this report generated

Trustguide generates concise, neutral summaries of business reviews. By analyzing publicly available feedback from reputable platforms, it highlights common experiences, praises, and concerns. This allows users to quickly understand a business’s reputation without reading every individual review.4o
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